Finance

11 Best Small Business Insurance Companies for 2026
October 29: Six Goals For A Direct Mail Letter by Jonathan Howard …six key elements for every fundraising letter – standards to use to review and rewrite a draft appeal until it can’t be improved further. November 5: Remind Your Donors to Give Stocks and Mutual Funds by John Elbare Stocks and mutual funds make …
Forming an LLC is a smart move to shield your personal assets from business liabilities, but that protection only holds if you keep your finances separate. One of the first and most important steps? Opening a dedicated business bank account. The choices you make early on can have a lasting impact on your business, and …
Tennessee’s vibrant mix of urban centers like Nashville and Memphis, historic small towns, and scenic rural communities means residents need banking solutions as diverse as their lifestyles. Whether you’re a music industry professional, a college student in Knoxville, a retiree in the Smoky Mountains, or a small business owner in Chattanooga, your bank should offer …

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A fundraising campaign brochure can be an important tool for communicating the worth of a campaign to a targeted audience, as well as for making an organization’s “family” more knowledgeable about their organization and the purpose and structure of the campaign. Often, when the subject of a campaign brochure publication comes up, it is greeted …
In marketing and media awareness terms, the “Rule of 7” states that before a customer or donor actually makes a purchase or a gift, they need to be “touched” in some way before they will act. “Touched,” means contact by: a piece of mail, an email, a radio discussion, an advertisement (print or electronic), a …
Last month I went deep into Bequest Promotion Channels. This month, Stewardship. The donor who has included your charity in their will can change their mind and undo their gift at any time. Why does that matter? It matters because you need to steward your bequest donors well, so they don’t change their minds. You …
It’s been my honor to have served as board president of two nonprofit organizations – a synagogue and a music society. I learned a lot during my terms with these organizations, but perhaps my most important lesson was the need to acknowledge people and express my personal appreciation of them, to them. That is something …
A Guest Posting by Sue Smith An issue was raised in a listserve: “As someone more used to working with the clients, I have become more and more concerned about the exploitation of clients and ‘their stories’ as fundraising tools. I am constantly being asked to ‘provide a client or two’ who are willing to …
On first reaction, you might think that title would evoke a “Ya think?” response. Not so fast. Too often, those seeking “major gifts” for those major campaigns, settle for what are really small gifts, not at all in keeping with the size and scope of the donations needed to meet those larger goals. While an …
An email raised this question: My organization is in the process of developing a Fundraising Committee. Three of our Board members are on this Committee and we are trying to determine other non-Board members who we could invite to join as well. We have one major gift donor who began to fund us at the …