How to create a powerful marketing message
Your company is only as powerful as your BRAND. A company’s brand, like an individual’s…
Lisa Chapman
Lisa Chapman’s posts
Easy Networking Tips – For the Non-Networker
Effective networkers are eager to GIVE FIRST. By showing generosity without the expectation to receive,…
Improving Yourself
1 Social Media ‘Must-Do’ – Even if You Don’t Do Social Media!
The internet and social media is in its infancy, and you may never have this…
Improving Yourself
8 Social Media Tips Marketers Can Learn From Dave Matthews Band Lyrics
“Hello again, it’s been too long, too long too long, hello again.” According to a…
Online Marketing
20 Power Marketing™ Tips
Powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You"…
Online Marketing
Online Reputation Management (ORM)
Online reputation management is monitoring your company’s web presence across the internet. It means watching…
Advertising & PR
Six Steps for Getting National Media Coverage
Guest post by Drew Gerber PR expert Drew Gerber has insider advice for us –…
Advertising & PR
A Little PR Can Go a Long Way
For best PR results, you have to give the same messages over and over again…
Advertising & PR
Social Media Data Mining | Marketing Strategy
People Browsr is a 'social search engine' and a 'conversation mine'. It's 'sentiment analysis', where…
Lead Generation
Your Marketing Message – Is it Timely?
If your marketing message hasn’t changed lately, perhaps it’s time for a fresh approach. But…
Advertising & PR
How One Southwest Airlines Employee Delivered Exceptional Customer Service
WHEN OPERATIONS DELIVERS WHAT MARKETING MEASSAGES CLAIM, COMPANIES WIN. Marketers need to stay in close…
Customer Relationship Management
The Luxury Brand Effect: Should BMW Sell Ketchup?
Maybe BMW should try selling ketchup or mayonnaise. It's not as ridiculous as it sounds:…
Advertising & PR
Great Marketing Tactic to Increase Conversion Rate
We’ve learned that by focusing our message on only one aspect of our product, people…
Online Marketing
Guest Blog Posting – Find Your Match
We all know how valuable guest blog posting can be, with links to your online…
Online Marketing
The Best Kept Secret in PR Today
Looking for PR? Community newspapers offer a major opportunity. As resources continue to get cut,…
Advertising & PR
Resources for Market, Industry, and Business Plan Research
Typically no single source provides all of the information necessary for writing a good marketing…