Case Study: Viral Mobile Marketing Campaign Achieves 72% Click-Through Rate

Sections of this topic

    Use Mobile to Engage the Customer and Build an Opt-in Database

    When you create a marketing campaign that goes viral, you’ve hit the jackpot!

    In this case study from the Mobile Marketing Association, we learn how the “Fly the Flag for Football” campaign created excitement around both the 2009 FIFA Confederations Cup and the 2010 FIFA World Cup while building an opted-in database for future mobile advertising campaigns.

    Use Mobile Marketing to Collect Profile Information and Refer Friends

    The campaign had an astounding 72% response and click-through rate – the number of consumers who visited the mobile website profiled themselves answered the questions and referred three friends after engaging in a competition via SMS shortcode.

    Viral Mobile Marketing Campaigns can be Wildly Successful

    This case study proves that when integrated properly within a “traditional” campaign, incentive-based mobile marketing has an extremely viral effect. It must be well planned, integrated into your offline strategies, goals, and tactics; and well executed – just like all your marketing efforts!

    (Case Study excerpted from Mobile Marketing Association)

    For more information, see the full article, Viral Mobile Marketing Campaign Passes with Flying Colors

    For more social media “Marketing” tips and tactics, search these phrases:

    Happy “Marketing” hunting!

    Have you used viral Mobile Marketing Campaigns to build your business?


    For more resources, see our Library topics Marketing and Social Networking.

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    ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman assists clients in establishing and enhancing their online brand, attracting their target market, engaging in meaningful social media conversations, and converting online traffic into revenues. Email: Lisa @