Your Advertising Budget
How much you spend on advertising depends on your position in the market, the competition…
Lisa Chapman
Lisa Chapman’s posts
Email Marketing Best Practices – Part 2 of 2
This list of things to AVOID is important - to protect the integrity and boost…
Online Marketing
Email Marketing Best Practices
Email Marketing is so important that you should have this checklist at your fingertips when…
Online Marketing
Google Search Tips
Garbage in, garbage out. When you really need specific information and don’t have a lot…
Online Marketing
Part 2: Why Small Businesses Need to Use Social Media
Business has never had a bigger vehicle for positive word-of-mouth advertising. Fun campaigns can go…
Online Marketing
Small Business Must: Social Media Marketing – Part One
Business MUST adopt and USE a social networking and social media marketing strategy NOW –…
Online Marketing
How to Attract Laser-Targeted Traffic – Part 2 of 2
The internet works brilliantly because keywords drive everything. They’re the basis for every search engine…
Online Marketing
How to Attract Laser-Targeted Traffic – Part 1 of 2
The internet works brilliantly because keywords drive everything. They’re the basis for every search engine…
Online Marketing
Get Your Foot in the Door: Harvey Mackay’s Book
Recently released, Use Your Head To Get Your Foot In The Door, offers much-needed motivation…
Sales Management
Your Best Elevator Pitch
Every business needs to distill their message down to an effective core marketing message that…
Sales Management
Email Marketing Tips
Online marketers are becoming very good at honing the craft of creating effective emails. Best…
Online Marketing
What is the Google Sandbox Effect?
The Google Sandbox, though not officially recognized or confirmed by Google, is widely recognized by…
Online Marketing
How Can Companies Craft the Best Social Media Policies?
Management should clearly define company objectives, conduct codes, usage guidelines, and authorities, then treat these…
HR Laws & Admin
Branding for Easy Promotion
When you create goodwill with customers by actually DELIVERING those benefits, they will tell their…
Advertising & PR
Headlines that Grab Attention
No one has time to actually read everything that comes across our computer screens. So…
Advertising & PR
Top Viral Ads of All Time
Interested in tracking the top viral ads? Keep this link among your favorites and enjoy…