The Best Kept Secret in PR Today

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    Looking for new ways to promote your business?

    How about trying an old tactic in a new way?

    That’s what smart PR and Marketing folks are doing, with great success.

    Try One of the Best PR Tactics

    “While daily newspapers continue to struggle, a portion of the publishing industry is not only surviving, it’s thriving. And yet community papers are often overlooked by marketers. This year, in particular, community newspapers offered a major opportunity. As resources continue to get cut, many papers are increasingly turning to outside sources for content, including public relations agencies and trusted article placement services. Marketers who are able to deliver compelling content and story ideas can take advantage of the loyal audience, hyper-local focus, and popular online presence that community papers provide.” – David Olson, ARAnet Inc.

    (Thanks to Marketing Sherpa for the quote.)

    Make Sure That the Paper’s Demographics Match Your Target

    According to the Newspaper Association of America, community newspaper readership is evenly split among men and women – a perfect 50% each. And very closely spread by age. Visit NAA’s Audience Profiles for more detailed demographics, including household income, education, and occupation, among others.

    How to Get Your Press Release Published

    If you have local news and can tell the story in a professional way, you may even have a good chance of getting it published exactly as you wrote the press release! Try this:

    • Scan the paper for story style
    • Write your piece in the style of the paper’s journalists
    • Watch length – stay within their word count limits
    • Include pictures!

    Best wishes – send us an update if you try this. We want to hear about your experience.

    What other PR tips work for you?


    For more resources, see our Library topics on Marketing and Social Networking.

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    ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant, and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @