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Reputation Management 101: Public and Media Relations Strategies
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC.
Public relations activities aim to cultivate a strong, positive image of the organization among its stakeholders. Similar to effective advertising and promotions, effective public relations often depends
on designing and implementing a well-designed public relations plan.
The plan often includes a description of what you want to convey to whom, how you plan to convey it, who is responsible for conveying it and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods to use and when. One of the more recent, important public relations activities is maintaining — and sometimes restoring — a strong public image on the Web.
Sections of This Topic Include
- Public Relations
- Media Relations
- Protecting Your Reputation
- Evaluation of Marketing and Public Relations Activities
- General Resources
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Related Library Topics
Learn More in the Library’s Blogs Related to Public Relations, Media Relations and Reputation Management
In addition to the articles on this current page, also see the following blogs that have posts related to Public Relations, Media Relations, and Reputation Management. Scan down the blog’s page to see various posts. Also, see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog. The blog also links to numerous free related resources.
General Resources
- Extensive free articles and links on effective public and media relations, written by practitioners.
- Public Relations Toolkit: How to PR
- Public Relations Jobs
For the Category of Public Relations:
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