Reputation Management: Safeguarding and Restoring Image

Sections of this topic

    Reputation Management: Protecting or Repairing Your Reputation

    Sections of This Topic Include

    Online Reputation Management – Monitor Your Web Presence
    10 Tips for SEO Reputation Management
    Additional Perspectives Reputation Management — Protecting
    or Repairing Your Reputation

    Also consider
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    10 Tips for SEO Reputation Management

    © Copyright Chesa Keane (guest blogger
    for Jonathan Bernstein)

    1. Focus on Google for search results; the other search engines will follow
      suit over time.
    2. Review your website for keyword placement and density (keyword/total word
      ratio); you won’t be found if the keywords are not present in the proper
      configuration (i.e. there are requirements for the number of keywords used
      in different parts of the code that creates the page).
    3. Update your website frequently; stale sites drop fast and fresh information
      keeps your site sticky (viewers stay and return).
    4. Present clear calls to action; give your visitor a reason to respond.
    5. Validate your web pages for error-free code; Google will downgrade poorly
      constructed websites.
    6. Content must be relevant to both the website and the web page.
    7. Avoid Flash content and frames pages; these websites cannot be reliably
    8. Obtain inbound links from relevant, high-profile websites with good PageRank.
    9. Create multiple points of presence (e.g., blogs, article publications, activity
      at forums, and social media), where you can get as many positive messages out
      as possible, pushing the negative messages down on search engine results
    10. Monitor your results constantly and adapt quickly based on the results.

    Online Reputation Management – Monitor Your
    Web Presence

    © Copyright Robert Stretch

    Since anybody can publish anything online, protecting your brand is more critical
    than ever. One or two bad reviews wield more power than ever by influencing
    potential customers and colleagues.

    Damage control in the form of (ORM) needs to be one of your top priorities.
    Online reputation management is monitoring your company’s web presence
    across the internet. It means watching competitors’ websites, keeping
    up to date on social media mentions, and monitoring what is said about you through
    search engines.

    What is ORM?

    The gist of ORM is to keep negative content about you, your company, and/or
    your brand from popping up on the World Wide Web. Though it sounds tasking, ORM requires
    little time as long as it’s conducted routinely. To get started, follow
    a few easy steps to keep your online rep clean.

    Think Like the Slanderers

    People who want to ruin your reputation—such as disgruntled ex-employees
    or angry customers — may go to unthinkable lengths to do so. However,
    if you try to anticipate their moves, you give yourself an advantage. For example,
    it’s a good idea to buy domains similar to your primary one. But your
    slanderers might buy domains that defame you, such as Of course,
    if you buy these first, no one else can claim them.

    Defend Yourself

    ORM is just as much about creating new content as it is countering existing
    content. First, you need to discover complaints before you post a rebuttal.
    Start by creating a Google alert. An example for our company would be VA Mortgage complaint, and variations of that. Once you know where the content
    is, you may appropriately defend yourself. Getting loyal customers to write
    testimonials is a great strategy. There’s no harm in asking customers
    for their support via positive reviews on websites such as Yelp.

    Stay Up To Date

    Though that Google alert will help, it’s a search confined only to Google’s
    servers. Scavenging the rest of the information superhighway means manually
    searching certain terms on Yahoo!, Bing, AltaVista, and Dogpile. Branch out,
    and try different phrases that include your name/brand/company.

    Produce and Publish

    Now that you know what you’re up against, it’s time to produce
    content. Blogs are a great, inexpensive method of publishing content. From there,
    you can share what you’ve done on social networking sites. Don’t
    get too carried away in your work by boasting excessively, but highlight some
    recent accomplishments.

    Consider making your work a weekly or bi-monthly piece that covers everything
    you or your company has done. Remember, ORM is about proving that you’re
    a professional in your field and keeping that image squeaky clean.

    Additional Perspectives Reputation Management
    — Protecting or Repairing Your Reputation

    I-Reporter (dealing with Internet reputation issues)

    Online Reputation

    Protecting Your Organisation Against Reputation Risk
    Minimize Reputation Risk With The Use Of Mental Models
    What Is The Cost Of NOT Training Management in Reputation Risk
    & Crisis Management?

    Towards Managing Reputation in a Formal Manner
    Social Networks Pose Serious Reputation Risk
    Who is Responsible for your Organisation’s Online Reputation?
    Best Practices for Managing & Protecting Business Reputation
    Managing Your Business Reputation Online Is No Longer Optional
    Reputation Management is a Necessity
    8 Ways to Stop a Coworker From Sabotaging Your Reputation
    Media Connects Japan

    Lightning Speed – Your Reputation Life Saver
    5 Reputation Management Online Tips That Work

    Also consider


    For the Category of Public Relations:

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