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Lisa Chapman

Lisa Chapman’s posts

Are Late Social Media Adopters Losing Precious Ground?

ARE WE CREATING A GREAT DIVIDE? (Those who are establishing their SEO brand online and…

Online Marketing

Starting with Specific Goals for Social Media Success

Above all else, clearly defined social media goals should drive your strategy and execution plan.

Online Marketing

The Social Graph

LinkedIn CEO Jeff Weiner recently claimed that leveraging the social graph is the key to…

Online Marketing

Close More New Business

Metrilogics offers a rock-solid guarantee that sets them apart from other consulting firms – giving…

Sales Management

How to Grow Your LinkedIn Network

How to Grow Your linkedin Network - From Zero to 23,000 in 18 Months –…

Online Marketing

Free Social Media Monitoring

Set up a completely free social media monitoring system that is fully automated and customizable…

Online Marketing

Why is Social Media Listening Important?

By really listening to what people say, you can learn an awful lot about what…

Online Marketing

How to Interview a Social Media Marketing Firm

If a social media marketing firm doesn’t first seek to understand certain core fundamentals about…

Online Marketing

What to Do Before You Interview a Social Media Marketing Firm

Before you start the hunt for the right social media marketing firm, gather your management…

Online Marketing

Business New Years Cards

New Years is the perfect time to send a card with your company’s heartfelt wishes…

Improving Yourself

Christmas Business Cards: Express A Marketing Message

What marketing message comes to mind when you receive a Christmas card from a business?…

Improving Yourself

Survey of Marketing Executives’ Priorities

Marketers believe that the economy is rebounding, and predict a moderate increase in their company’s…

Sales Management

Develop a PR Plan

A written, strategically developed PR plan could be the very thing that helps you save…

Advertising & PR

Holiday PR Tips

Media editors look for outstanding holiday stories that will engage their readers’ emotions. For holiday…

Advertising & PR

Expand Your Sales Force – Part 2 of 2

: CompareTheBrands.com offers an in-depth look at many of the Affiliate Networks and their typical…

Sales Technology

Expand Your Sales Force – Part 1 of 2

Your business can literally explode online sales with a simple and easy to administer affiliate…

Sales Technology