Starting a Business

10 Best States for Starting a Business – Where to Launch Your Startup 
Business owners often find it a challenge to lift their heads and view the long term. The day-to-day can be all-consuming. Regular quarterly board meetings can encourage a long term view. In addition, it is extremely powerful to entertain different perspectives. This results in a stronger strategy for growth. Quarterly board meetings provide an opportunity …
Starting a business can feel overwhelming, from legal paperwork to ongoing compliance. That’s where ZenBusiness steps in, aiming to simplify the journey for entrepreneurs and small business owners alike. Whether you’re forming an LLC, managing filings, or staying compliant year-round, ZenBusiness offers a streamlined, affordable solution. In this 2025 review, we’ll dive into how ZenBusiness …
Enter the realm of California, where endless possibilities and an entrepreneurial spirit abound. Here, dreams soar, and businesses thrive under the golden sun. Starting a new business is an exciting adventure, but the registration process can leave even the most passionate entrepreneur feeling lost. Fear not, ambitious dreamers of California! This blog post will illuminate …

More in Starting a Business

When the Lead Independent Director role was first introduced it was viewed with suspicion. Now, in companies where the incumbent has performed well, it is viewed as an essential component of board success.
Creating a business plan takes a lot of time. But you can get help. Consultants can be valuable, but to save money, find out if there’s a qualified college intern who could carry some of the load. Many college courses require students to participate in internships. With the right intern and a carefully structured project, …
Effectively implementing an excellent marketing strategy is the best bet for profitable growth. Such a strategy will be founded on market needs and internal capabilities. It will have at its core, a valuable advantage over your competitors. The whole company needs to understand what this advantage is. Each person needs to know how they contribute …
The basis of marketing is understanding what your target market wants or needs. So, how do you do this? How do you go about understanding your target market? Understanding your market is really a blend of science and art. The key is to collect the data. I believe it is important to do this through …
Understanding your target market will give you the information needed for an effective promotional plan. Your target market needs and buyer behavior are the basis for the plan. The market needs dictate your positioning and possible competitive advantage while buyer behavior will determine who you need to sell to and where you need to have …
Implementing a marketing strategy is a multi-faceted activity. A good marketing stratetgy is driven by a clear, simple positioning statement. This makes it clear to your employees and market, where the company is superior to the competition. The marketing strategy encompasses the product or service offering, pricing, promotion and distribution – or delivery of the …
The key to successfully growing your business is effectively implementing an effective marketing strategy. Of course, there are a lot of other pieces – the financing, developing the product or service, producing the product, internal accounting controls, legal HR policies, for example. However, a successful marketing strategy brings in customers and profitable sales. Without sales, …