Starting a Business

How to Close an LLC: Limited Liability Company Dissolution
The Wall St. Journal reported today that Western companies including Cisco Systems Inc. have been contracted to build an ambitious new surveillance project in China —a citywide network of as many as 500,000 cameras that officials say will prevent crime but that human- rights advocates warn could target political dissent. Should companies be responsible for …
Starting an LLC in Wyoming might seem overwhelming financially, but let’s walk through the process and break down the costs to show that it can be surprisingly affordable. Despite what you might think, setting up a business entity in Wyoming doesn’t have to drain your wallet. It’s actually a smart, budget-friendly step for budding entrepreneurs. …
Hey there! Excited about setting up a Limited Liability Company in Illinois? You’ve landed in just the right spot. Before diving in, though, it’s crucial to understand the financial aspects. From the get-go, you’ll encounter fees for filing, plus ongoing costs to keep your LLC in tip-top shape. This guide will clarify the expenses involved …

More in Starting a Business

The basis of marketing is understanding what your target market wants or needs. So, how do you do this? How do you go about understanding your target market? Understanding your market is really a blend of science and art. The key is to collect the data. I believe it is important to do this through …
Understanding your target market will give you the information needed for an effective promotional plan. Your target market needs and buyer behavior are the basis for the plan. The market needs dictate your positioning and possible competitive advantage while buyer behavior will determine who you need to sell to and where you need to have …
Implementing a marketing strategy is a multi-faceted activity. A good marketing stratetgy is driven by a clear, simple positioning statement. This makes it clear to your employees and market, where the company is superior to the competition. The marketing strategy encompasses the product or service offering, pricing, promotion and distribution – or delivery of the …
The key to successfully growing your business is effectively implementing an effective marketing strategy. Of course, there are a lot of other pieces – the financing, developing the product or service, producing the product, internal accounting controls, legal HR policies, for example. However, a successful marketing strategy brings in customers and profitable sales. Without sales, …
You’ve gone through the steps. Your business plan is reasonably thorough. So there’s not much to worry about, right? Wrong. If it’s good, it will get you started. But it’s only a plan. The rest you’ll have to figure out as you go. Reality has an annoying way of interfering with plans.
I wish I had a dollar for every article on the latest buzz-word that every board should worry about. Or fifty cents for every list of twenty questions board members should ask about the craze. I would hate to be on a board that was so easily sidetracked from their real concern; running the company so that it achieves what it was set up to achieve.
I’m Tove Rasmussen and I’m the host of this blog. You can read more about me next to my picture in the sidebar. This blog will be about various aspects of starting and developing a business, and will focus especially on practical tips and tools in posts published at least once a week, including posts …