We know that customers are the lifeblood of any ecommerce business. Fortunately, you can considerably boost online sales through customer relationship management (CRM).
Use CRM software to help you generate new and repeat customers through unique marketing techniques.
- Best Overall – Salesforce
- Best for Marketing Workflows – Act!
- Best Free CRM Software – Zoho
- Best for Integrations – Pipedrive
- Best for Large Businesses – HubSpot
- Best AI-Driven Software – Microsoft Dynamics
Reporting and Analytics
$25 to $300 per user per month
Complete customer information, social media insights
Automatic approvals, drag and drop simplicity
Can schedule tasks or events, view conversations with each client
Tableau analytics platform for finding insights
$12 to $50 per user per month
Leads through marketing workflows, syncs with calendars and email
Email marketing programs, interactive templates
Keep tabs on current clients, monitor lead pipeline
Asset and website tracking, reporting tools
Free to $52 per user per month,
CRM Plus $57 per user per month
Engage across multiple channels
Automate processes with simple drag and drop tools
Monitor within the platform and social media integration
See how your ecommerce site performs at every stage
$12.50 to $99 per user per month
Use email marketing campaigns to drive prospects to clients
Customizable email templates, triggers to automate processes
View pipeline progress and communications
Campaigns pull in reports and insights
Free to $3,200 per month
Customized communications that drive sales
Visual automation builder
System logs interactions between employees and clients
Traffic analytics, custom reporting
Marketing from $1,500 per month
Connect sellers with potential consumers through their preferred communication channels
Can automate inefficient tasks
Engage customers in real-time
AI-driven recommendations from insights and analytics
Best Overall – Salesforce. Salesforce brings out the best of CRM software with tools to help online businesses at any level. Contact and lead management tools are all available even at entry-level, and the package offers insights and analytics to keep customers coming back.
6 Best CRMs for Ecommerce or Online Businesses
Without further ado, here are our picks for the top CRM solutions currently on the market for ecommerce or online businesses.
Salesforce is a customer relationship management system giant with plans for any size business. The bare-bones plan at $25 per user per month includes contact management tools and access to the Salesforce mobile app.
If you’re looking to make your ecommerce website more efficient with marketing automation, you’ll need to spend at least $150 per month to do so. At this price point, Salesforce makes it easy to automate even the most complex sales process automation steps. Only the highest tier offers 24/7 customer support if issues do arise.
The ecommerce CRM software shines most with customer relationships. Where an ecommerce business thrives on repeat customers, Salesforce has the marketing campaigns to keep them coming back. The CRM solution goes so far as to use social media tools to share insights and fuel individual marketing strategy.
As needed, you can tap into Salesforce’s Tableau analytics platform to find areas of opportunity within your online business. Salesforce is the best CRM software available with all the tools you need to retain clients and boost online sales all from one centralized platform.
- Included mobile app.
- Tableau analytics platform.
- Social media marketing.
- Scales well from small businesses to large.
- Limited support on all but the highest tier of service.
Act!’s ecommerce CRM system specializes in digital marketing features to engage potential customers and bring them to the end of the sales funnel. With offerings as low as $12 per user per month, even small businesses can benefit.
Teams will need to upgrade to a higher tier to take advantage of automated sales and marketing processes. These sales automation tools enable your CRM software to send marketing emails for you while you spend time on more critical tasks. There are also hundreds of available email marketing templates and insights on sales pipeline management.
What’s more, Act! is thorough in its customer data tracking capabilities, helping you to see the best ways to keep users plugged into your online store. Each CRM system within Act! is designed to integrate with other apps, so you always have all the sales tools you need. These tools also make Act! the best CRM for real estate.
Act!’s CRM for ecommerce system has strong sales and marketing tools at a low enough price point that even small ecommerce businesses can put to use.
- Mobile app.
- Several integration options.
- Strong customer support.
- Prices that scale with business needs.
- Additional cost for advanced marketing automation tools.
Zoho has a suite of CRM software solutions that speak to small and large ecommerce platforms alike. At the high end, Zoho CRM plus has the most features, where a free version exists for ecommerce businesses just starting out.
The ecommerce CRM software uses customer segmentation so you can categorize and stay on point with customer behavior every step of the way. In addition to basic communication tools, Zoho CRM has the ability to connect with potential customers on social media as well.
Free at a basic level, Zoho has inventory management to keep an eye on what’s in storage without having to be there. This is one of several add-ons that can jack up the price if you need something above and beyond a base package.
Within Zoho’s CRM features, you can see which tools are contributing to the most significant return on investment and which are just costing you money. The CRM system goes so far as to even tell you which keyword brought the customer to your ecommerce store.
Zoho is the best free CRM software option on the market for startups or small e-commerce businesses that can’t afford software at this time. Comprehensive ecommerce CRM software packages are available for companies willing to take the plunge.
- Mobile app.
- Free inventory management for one warehouse.
- Several plan options.
- Free trial available.
- Add-ons can drive up the cost.
Pipedrive prides itself on being ridiculously easy to use between its navigable dashboards and crisp email marketing tools. To boost these CRM systems, Pipedrive seamlessly integrates with some 275 other tools.
Within the ecommerce CRM software itself are a slew of customizable email templates and automation tools to streamline your marketing platform. As you work with clients, the CRM solution saves communications and pipeline progress for each one.
Although the CRM solution has a budget-friendly plan, ecommerce companies will likely find the available tools lacking. While the next level tier is double the price, it adds several CRM tools like automated workflows to help ecommerce businesses run efficiently.
As your ecommerce business runs email marketing campaigns, Pipedrive collects and reports the data to you for quick perusal. These analytics also share insights on areas your online store may need to improve upon for better success.
Pipedrive’s CRM tool builds upon an intuitive user dashboard by combining with other apps your ecommerce business uses to achieve success.
- Simple user interface.
- Hundreds of integrations.
- Strong sales management options.
- Several customizable areas.
- The cheapest plan is quite short on ecommerce features.
Hubspot CRM may leave small businesses with sticker shock but is one of the best CRMs for ecommerce options for larger businesses. There is an available free plan, but this comes with HubSpot’s branding all over any communications you send.
Large businesses with their own customer support departments can use HubSpot to handle interactions from a large client base efficiently. Teams can communicate with clients and each other from within HubSpot, so no information is lost to cyberspace.
Hubspot combines marketing automation with visual cues in a simple-to-use format. Ecommerce companies can tailor these custom workflows to the needs of their online stores to maximize customer return potential. The CRM service also includes built-in web forms to remove any guesswork about what clients need.
The ecommerce CRM software runs analytics based on traffic to show where sales are coming from. You can build custom reports to follow precisely the information you want to, and nothing more.
HubSpot’s CRM solutions are unquestionably expensive, but the depth of tools they offer to large businesses are second to none.
- Omni-channel automated marketing applications.
- Built-in collaboration tools between team members.
- Free option available.
- Visual automation builder.
- Sales and marketing platforms each have unique costs.
Microsoft enters the fray with its own ecommerce CRM software known as Dynamics. Dynamics stands unique by embracing Microsoft’s artificial intelligence to offer business-specific insights.
The ecommerce CRM solution helps you connect with customers on whatever platform they prefer most, be it social media or otherwise. Better yet, you can chat with customers in real-time from within the Dynamics CRM system.
A plethora of automation features allow users to do away with time-consuming, repetitive tasks that are more efficiently handled by a computer.
All of these impressive features come at a cost, and Dynamics splits its sales and marketing software into two different plans. Marketing software comes in at $1,500 per user monthly, and capitalizing on sales adds at minimum another $65 per month. The CRM solution has many other features that only add to the cost.
Microsoft Dynamics stacks AI software onto an already impressive CRM platform. This solution doesn’t come cheap, but the enhanced analytics can identify issues otherwise overlooked.
- Integrates well with other Microsoft apps.
- Uses artificial intelligence for analytics.
- In-app collaboration tools.
- Ability to engage customers in real-time.
- Pricey software.
- Limited to Windows machines.
How To Choose CRM Software for Ecommerce Software or Online Businesses
When perusing ecommerce CRM systems, consider these points before making a purchase:
- Your customer base.
- Customer service.
Consider Your Customer Base
Customers are key to success in the ecommerce world, and knowing who your customers are is half the battle. Once you’ve identified your target client base, you’ll want to make sure that the CRM software you choose allows you to reach and market to them.
Look at Pricing
While it’s often true that you get what you pay for, some pricier ecommerce CRM solutions simply offer more than a startup or small business needs. Identify the limits of your budget so you can have realistic expectations about what you can afford.
Check the Features
As you plan to add CRM software to your existing list of applications, look into the features you already have access to and those you can’t live without. Some CRM packages split up marketing and sales, with costs for each. Others don’t feature automation tools at lower price points.
If you have software you’re already using, be it sales, marketing, or project management, it’s always best to find a CRM solution that will integrate with them. Having to deal with ten different apps is a nuisance, but working on all of them from one location can be a blessing.
Who are you going to call when things don’t work as they should? Check customer service plans for the CRM software you’re most interested in to confirm someone will be there when you need them. Many plans don’t offer any help for free or entry-level software.
Frequently Asked Questions (FAQs) for Best CRM for Ecommerce
Final Thoughts on Best CRM for Ecommerce
In an ever-changing world, it can be near impossible to keep tabs on just what consumers are thinking. Customer relationship management tools can make a huge difference in client acquisition and retention.
We feel the best ecommerce CRM software is Salesforce for all the tools it brings to the table. If Salesforce doesn’t speak to you, we’re confident one of the others on this CRM software list will.