Research Sources for Market, Industry, and Business Plans
Typically no single source provides all of the information necessary for writing a good marketing…
Lisa Chapman
Lisa Chapman’s posts
Research Sources: Market, Industry, and Business Plans
Typically no single source provides all of the information necessary for writing a good marketing…
Market Research
What is the Value of a Social Media Fan?
What is the Value of a Social Media Fan? A community of targeted traffic on…
Online Marketing
RULES OF MARKETING: OLD VS. NEW
“The lines have blurred between Marketing and PR.” What does that mean? How have the…
Online Marketing
Wells Fargo Bank Jumps Ahead of the Competition Using Social Media
It’s not only quite impressive that Wells Fargo Bank & Co is adopting social media…
Online Marketing
Free Shred Day – How a Bank and Records Management Company Team Up to Help the Community
One surprise email fought 64 others that day for my attention – and won, hands…
Improving Yourself
Building Email Marketing Lists: Business Cards Fair Game
Is it fair to add contacts from business cards you collect at a business or…
Online Marketing
Social Media Use – Employee Policies and Guidelines
Let’s take a quick look at a few companies’ policies and guidelines on employee use…
Online Marketing
Free Management Library and iBrand Masters Tweets
Coaching Blog: Coaching Tip – Block Time to Maximize Your Efficiency http://bit.ly/9dedlw # Training Blog:…
Online Marketing
GLOBAL STUDY: BUSINESS POLICY & RISKS OF EMPLOYEE SOCIAL MEDIA USE
A global study designed to assess how organizations use consumer social networking tools to collaborate…
Online Marketing
Case Study: Viral Mobile Marketing Campaign Achieves 72% Click-Through Rate
In this case study from the Mobile Marketing Association, we learn how the “Fly the…
Online Marketing
Mobile Call to Action: Lincoln Center Case Study
Lincoln Center for the Performing Arts Inc. launched Lincoln Center’s first mobile marketing platform as…
General Marketing
Burnett Business Philosophy: Social Media Marketing
Do the founding principles of Marketing Thought Leaders in history still apply to the new…
General Marketing
Social Media Marketing Hall of Fame, Raymond Rubicam
Do the philosophies and core concepts of historic Thought Leaders in the Marketing and Advertising…
General Marketing
Ogilvy on Direct Response Marketing: Past and Present
Is Direct Response Marketing still a powerful concept in the digital age? Marketing in the…
General Marketing
iBrand Masters Tweets and the Free Management Library
Coaching Blog: What Are You Tolerating? http://bit.ly/aPXSWk # Training Blog: Tools for your Training/HPT toolbox…