Online marketers are becoming very good at honing the craft of creating effective emails. Best practices are emerging, which focus on content, format and style.

Remember the scene in Network where the news anchor Howard Beale (played deliciously by Peter French) shouts his famous line, “I’m mad as hell and I’m not going to take this anymore!”? This past summer thousands of Target shoppers expressed that same sentiment online when they found out their favorite general store had donated piles …

(Writing a “Wow” Needs Statement) So, how do you capture and hold the attention of the funder reading your proposal? The first section of each proposal, after an introduction or executive summary, is the Needs Statement. That is where the proposal writer presents and justifies the request for funding. The funder, of course, will be …

As the term social enterprise gains traction in the marketplace, more and more organizations are using that term. There is a real risk that this expansion will dilute the meaning of social enterprise to the point that it means any organization that can claim social as well as financial goals, no matter how vague or …

To ensure that capacity building by a non-profit will be successful and actually achieve the outcomes that it plans to accomplish, there are things it must do for this to happen. Consult with target population – Non-profits are created to fill a need, and so it is important that the initiative be driven by the …

The Google Sandbox, though not officially recognized or confirmed by Google, is widely recognized by webmasters worldwide as a type of ‘holding area’ in which new websites ‘do their time’ while they prove themselves worthy of Google ranking.

A career in HR can be very rewarding, but like accounting it isn't for everyone. It is important to figure out what aspects of work excite or motivate you.

Too many people (NPO board members, volunteers and staff) believe that “Evaluation” means determining what a potential donor should give!! That couldn’t be more wrong. A formal evaluation process has two objectives: to identify a dollar amount that the prospective donor would be likely to be able to afford; and, to identify a (realistic) dollar …

Twitter continues to prove its worth as a crisis management tool, often surpassing traditional media sources because of its flexible and easily accessible nature. In a recent blog post, Jessica Ziegler, social media strategist and Vestor Logic’s Director of Social Web Design, described how Twitter took the lead during last week’s Colorado wildfires: From where …

Bringing Joy to Work “To bring joy to billions” is the mission statement of Rhonda Byrne, author of The Secret and her newly released book The Power. I know that I’m one of those billion people that she was intending to bring joy to. While her work has brought me joy, she has no idea …