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How to create a powerful marketing message

Your company is only as powerful as your BRAND. A company’s brand, like an individual’s personality, is unique - and should clearly convey the culture of your organization.

The changing role of boards and management as companies grow

The role of the boards and management changes as the company grows and the management team becomes more diverse, with a wide range of experts who can contribute to strategy in different ways. A company passes through several stages in its life cycle. In the first stage ‘Start-up’ strategy is developed and implemented by the founder …

Leadership for a Major Gifts Program: Part Two

A Major Gifts Program’s Leadership: Part Two Once your Major Gifts Committee has created its list of “Suspects,” they must pair (on paper) those people with individuals (volunteer leaders) who know them, who have access to them, and can (and will) be involved in the process of turning those “suspects” into “prospects.” The volunteer leaders …

Responding to “The Case Against Social Responsibility”

If you only looked at the headlines of today’s feature in the Wall Street Journal: The Case Against Social Responsibility, you might think that the ire of business ethics professionals would be raised to the level of hysterics. But Professor Aneel Karnani raises a critical point that is at the heart of not only corporate …

Teams have a competitive advantage

When Southwest Airlines said that it's important to them that staff have fun at work did anybody believe them or did it just sound like more corporate mission statement jargon?

Plan Your Work, Then Work Your Plan

Every business should do at least SOME business planning before starting or expanding operations. Whether that’s the two page version with targets, the five page variant with some analysis (more on that next week), or the 37 page detailed masterpiece, every business needs to do some of this. There are two basic steps to business …

Unleashing the Power of your Story—V

Moses, Dorothy, and the Hero’s journey We have been focusing on leaders’ deep systemic stories–how they were formed, how they shape your leadership behavior, and how you can learn to see, and if you desire, change them. In this post, we will look at the larger cultural context for our individual stories. Making Meaning through …

Coaching Tool – The Power of Vision

Successful people are those who have a Vision. They are fulfilled because they are living a life by their own design. They accomplish more in less time because they know where they are going. Here are 3 Coaching Tips for Creating Your Vision: 1. Begin with the End in Mind. In 5, 10, 20+ years …

The Strategic Advantage of the Upstart Competitor

From the days of ancient warfare, large armies have struggled with an inherent disadvantage: Sheer size presents an easy target for a quick and nimble attack force. The red-coated, regimented British struggled to fend off undisciplined American revolutionaries. The Vietnam era Americans could not defend themselves adequately from the pesky, unpredictable Viet Cong. In the …