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Setting Yourself Apart: Unique Selling Proposition

Unique Selling Proposition: Setting Yourself Apart (Guest post from Michael Zipursky.) Lack of focus. That’s one of the biggest mistakes you can make as a consultant. It doesn’t matter what industry you’re in, whether you’re a marketing, management, or public relations consultant (or any other type of consultant for that matter). The client of today …

Was the Guy Who Won the Client’s Audition Better than You?

This post fits loosely in the training and development category, I admit, but I think within this tale runs a thread that affects how we should look at the people we are training. In this case, we are talking creative types, voice-over actors. Granted, voice-over actors need training and coaching for an audition as much …

Career Survival Strategies to Ride the Waves of Change: Part 1

Change is a fact of life. Don’t resist it; thrive in it! Take a look at career survival strategies here. In these days of takeovers and mergers, of downsizing operations and multiple rightsizing, chances are you’re going to be caught up in some form of major workplace change at least once in your career. Probably …

Tax/Legal Topics for Social Enterprises

Some of the most complex and confusing issues around social enterprise involve legal and tax topics. Will we get in trouble if we do it that way? Do we have to pay taxes on that revenue? Which tax forms do we have to fill out? Those concerns are made more difficult by the tendency of …

X is for eXtra special

How can you be extra special to your spirit this week? How can you show love to your soul? The work that we do in our lives whether on the job, at our home, or on the stage, we need to be extra special to ourselves. If we don’t replenish, renew and refresh our spirits, …

Introduction To Government Grants

Every year, government agencies around the country provide over $200 billion in grants … for specific services to local communities. Today, there are approximately 2,000 federal grant programs and over 40,000 state grant programs. But before you get all excited about all that government money, you must really understand what government grants are and who …

Facebook Redesigns Pages

Launched today, Mashable reported on Facebook’s new Page redesign - giving users an experience more consistent with Profiles.

Six Ways to Get Counted in HR

With all the business change that has occurred over the past few years, there is no question that the HR Department would need to keep up. It is likely that in nearly every organization there has been an emphasis on analysis of what is working and not working in all areas of the business. The trouble for HR is that sometimes, it's hard to measure in true financial and business terms especially when the HR programs are working and things are going well in the organization. It seems that when the HR programs are working, someone else can always take the credit. But when HR is bad, it seems that it is easier for the organization to tie their failures to financial measures.

following previous post: is “PM” just common sense

Well here’s my view. If project management (or delivering projects successfully, on a more often than not basis) were purely common sense, then the evidence to do with project delivery performance would tell a completely different story. For example, a UK report by the Royal Society of Engineering a few years ago quoted some frightening …

14 PR Tips from Known Journalists

On February 9, HARO —Help A Reporter Out (HARO), the free service that links journalists looking for viable sources to clients of PR companies — sponsored a four-person panel of national scribes to talk about the do’s and don’ts of the PR world in their world. The hour-plus conference (paid) call didn’t provide any deep …