How Sales Enablement Software Can Revolutionize Your Sales Strategy

Sections of this topic

    Sales enablement software helps sales teams to organize their sales, improve workflows, and close deals faster. As any sales professional knows, closing deals is always challenging. These challenges can be following the latest trends in the market or managing interactions with several clients simultaneously. 

    Sales enablement software can help brands passionate about empowering their sales team to take their business to the next level. In this article, you’ll learn about the top sales enablement solutions that will take your sales strategy to the next level.

    Top Sales Enablement Software

    Quick View

    • HubSpot: Best overall sales enablement software
    • Salesforce: Best for personalized content
    • Best for streamlined communication
    • Pipedrive: Best for streamlined sales process


    • Free
    • $30 per month starter plan,
    • $1600/month professional plan,
    • $5,000/month enterprise plan
    • Free
    • $25/ essential plan,
    • $75 professional plan, and
    • $150/month enterprise plan
    • Free
    • Total $30/month basic plan,
    • $42 standard plan, and
    • $72/month pro plan
    • $9.90/month essential plan,
    • $19.90 advanced plan,
    • $39.90/month professional plan, and
    • $59.90/month enterprise plan


    • Content management,
    • Customer relationship management (CRM),
    • Sales automation,
    • Marketing automation
    • Sales pipeline management,
    • Email marketing
    • Contact Management,
    • Lead Management,
    • Workflow Automation
    • Lead capturing,
    • Email tracking,
    • Templates,
    • Activity management
    • Sales email automation,
    • Cadence management,
    • Analytics, and
    • Reporting

    Ease of Use

    Customer Support

    • Email support
    • Phone
    • Live chat

    Phone, Email, and live chat support

    Email and live chat support

    Email and live chat support

    Quick Verdict

    HubSpot: Best overall sales enablement software

    With HubSpot, you can effortlessly create, manage, and track your sales content and customer interactions. It’s the perfect tool for businesses to streamline their sales operations.

    HubSpot’s sales enablement features allow users to create custom content, track customer interactions, and automate sales processes. Customizable templates allow you to easily create sales documents, presentations, and proposals. 

    Additionally, you can track customer interactions with the content and receive real-time notifications. Hubspot also helps automate sales processes, reduce manual tasks, and increase efficiency. 

    Best Sales Enablement Software Can Revolutionize Your Sales Strategy

    HubSpot logo

    HubSpot: Best overall sales enablement software

    Businesses can easily prioritize and segment leads using HubSpot‘s automated lead scoring system. The software assigns a score to each lead by analyzing visitor behavior and demographic information. This makes it easier for sales teams to identify the most promising prospects for their business. 


    Hubspot is a popular customer relationship management (CRM) platform that offers a range of plans to fit any budget. They have a free and paid plan starting at $30 to $5,000 per month for usage. Their flexible pricing makes it easy for businesses to upgrade as their needs change.


    Hubspot offers a variety of features to help businesses manage their customer relationships, from content management to marketing automation. Their CRM allows businesses to track leads, manage deals, and automate tasks to improve efficiency. 

    Ease of Use 

    One benefit of Hubspot is its user-friendly interface they offer customers. The platform offers drag-and-drop functionality and customizable dashboards.  Businesses can get up and running quickly and start seeing results early.

    Customer Support

    Hubspot offers 24/7 phone and email support to help businesses get assistance. They also offer live chat support during business hours. With this, businesses can easily get help when they need it. 

    Why we choose it: We choose HubSpot as the best overall sales enablement software because of its comprehensive features and seamless integration with other business tools. Its powerful analytics and lead management capabilities make it an awesome tool.

    • HubSpot offers a wide range of features.
    • Their free plan allows businesses to try the platform before committing to a paid plan.
    • HubSpot’s user-friendly interface makes navigation easy.
    • HubSpot’s pricing can be expensive for small businesses, especially their professional and enterprise plans.
    • It is not as robust as competitors.
    • HubSpot’s email marketing tools are not as powerful as other platforms.
    Salesforce logo

    Salesforce: Best for personalized content

    Salesforce‘s personalized content recommendation feature helps businesses deliver relevant content to their prospects and customers. 

    By analyzing customer behavior and interests, the software recommends personalized content that is more likely to resonate with them. 


    Salesforce is a powerful CRM platform that offers multiple paid plans. This includes their essential plan starting at $25 per month and up to $150 monthly for their enterprise plan. Their flexible pricing makes it easy for businesses to choose a plan that fits their needs and budget.


    Salesforce offers CRM that allows businesses to track leads, manage opportunities, and automate tasks to improve efficiency. They also offer email marketing tools to help businesses reach their customers with targeted messages.

    Ease of Use  

    Salesforce offers powerful features to help businesses manage customer relationships effectively. With some training and practice, businesses can take advantage of the platform’s features and see real results.

    Customer Support 

    Salesforce offers phone, email, and live chat support to help businesses get the needed assistance. They also have a customer success team for enterprise customers, who can provide personalized support and guidance.

    Why we choose it: Salesforce is the best for personalized content because of its customer data management tools. It allows marketers to create tailored experiences for each customer, driving engagement and conversion.

    • They offer flexible pricing.
    • Salesforce’s customer support is responsive and helpful.
    • The platform offers strong security features to protect businesses’ sensitive data.
    • Salesforce can be difficult to navigate.
    • Their pricing can be expensive for small businesses, especially for their enterprise plan.
    • It is not as user-friendly as competitors. logo Best for streamlined communication

    Monday‘s streamlined communication tools help teams collaborate more efficiently, reducing the need for endless emails and meetings. The platform offers a range of communication features that are integrated into one platform. 


    Monday is a popular project management platform that offers a range of plans to fit any budget. Businesses can choose from a free plan to get started or a paid one. The basic plan starts at $30 per month, while their pro plan starts at $72 monthly. 


    Monday offers a variety of features to help businesses manage their activities, from lead capturing to activity management. Their platform allows businesses to track tasks, collaborate with team members, and automate workflows to improve efficiency. 

    Ease of Use 

    Monday is a great choice for businesses looking for a simple way to manage their activities. It offers a user-friendly interface that includes a customizable dashboard.

    Customer Support 

    Monday offers email and lives chat support to help businesses get their needed help. They also have a knowledge base and chat support for paid customers, making it easy to get answers to your questions quickly. 

    Why we choose it: Monday CRM stands out as the best option for streamlined communication due to its efficient task management tools and robust integration capabilities.

    • Monday is simple and easy to use.
    • They provide affordable pricing.
    • Monday offers a variety of customizable templates.
    • Monday’s features may be limited.
    • It lacks advanced customization options.
    • Their free plan has limited features.
    Pipedrive logo

    Pipedrive: Best for streamlined sales process

    If you’re looking for sales enablement software, Pipedrive is a great option. This platform focuses on streamlining the sales process, helping businesses save time and boost productivity.


    Pipedrive offers a range of pricing plans, starting with their Essential plan at $15 per user per month. They also offer more advanced plans, including the Professional and Enterprise plans, which offer additional features such as workflow automation.


    Pipedrive’s main focus is on sales process management. The platform offers features such as deal management, lead tracking, and pipeline management, allowing businesses to keep track of their sales progress. Pipedrive offers integrations with various other tools, including email clients and marketing automation software.

    Ease of Use

    Pipedrive has a simple and intuitive interface for easy navigation. The platform also offers mobile apps for on-the-go sales teams.

    Customer Support

    Pipedrive provides email and chat support to its customers, as well as a comprehensive knowledge base and training resources. They also offer a community forum where users can connect and share tips.

    Why we choose it: Pipedrive is an excellent option for businesses looking to streamline their sales process and focus on deal management. The platform is easy to use, offers a range of pricing plans, and provides helpful customer support resources.

    • Pipedrive’s deal management tools help streamline the sales process, improving efficiency and saving time on manual tasks.
    • It is simple and easy to navigate.
    • Pipedrive integrates seamlessly with other sales enablement tools. This allows for a streamlined workflow and improved productivity.
    • Pipedrive plans may be costly, particularly for smaller businesses.
    • The platform is as customizable as other options.

    What is Sales Enablement Software and How Does it Work?

    Sales enablement software automates repetitive tasks, such as lead scoring and content recommendations. It also provides a centralized platform for sales teams to communicate and collaborate effectively. This includes engaging with prospects, communicating with customers, and carrying out sales easily.

    How Sales Enablement Software Can Improve Sales Productivity

    By automating repetitive tasks, providing personalized content recommendations, and streamlining communication, sales teams are more productive and effective in their daily activities.

    Let’s look at some of the key features of sales enablement software that can help improve sales productivity:

    Automated Lead Scoring

    Qualifying leads is a very time-consuming task for sales teams. Sales enablement software can help your team prioritize efforts and focus on the most promising leads using automated lead scoring.

    Automated lead scoring uses data to assign scores to each lead based on factors including behavior and demographics. This information can help your team prioritize which leads to pursue and which to put on hold. 

    Personalized Content Recommendations

    Sales enablement software can also help sales teams create more personalized and engaging content for their prospects. 

    The software can use data and analytics to recommend the right content for each prospect at the right time, ensuring that your team provides value and builds relationships with their leads.

    Personalized content recommendations can include anything from blog posts, case studies, white papers, and videos. 

    Streamlined Communication Tools

    Sales enablement software can help streamline communication between team members and customers. By providing a centralized platform for communication, sales teams can collaborate better and share information in real time. Streamlined communication tools can include email integration chatbots to video conferencing. 

    How Sales Enablement Software Can Improve Sales Performance

    With advanced features, sales enablement software provides sales reps with the tools and resources they need to work better. These features of sales enablement software can help improve sales performance.

    Sales Analytics

    Sales analytics is a key feature of sales enablement software that provides sales teams with valuable insights into their performance. It allows sales reps to monitor several factors, including conversion rates and deal size. 

    This allows them to identify areas that require improvement easily. Sales analytics can also provide valuable insights into customer behavior and preferences. 

    Valuable insights can assist sales reps in tailoring their messaging and content to better resonate with their target audience.

    Predictive Forecasting

    Another key feature of sales enablement software is predictive forecasting. Predictive forecasting uses data and analytics to predict future sales performance. 

    With this, sales reps can understand their sales pipeline better and make informed decisions about allocating their resources.

    With predictive forecasting, sales teams can identify potential issues in the sales process. This means they can take action to ramp up their sales efforts and close more deals.

    Coaching and Training Tools

    Coaching and training tools are other valuable features of sales enablement software. They provide sales reps with the necessary resources to improve their skills and knowledge. 

    Coaching and training tools can help sales teams align their content with customers’ needs and preferences. By providing sales reps with these tools, they can build stronger customer relationships.

    How Sales Enablement Software Can Improve Customer Experience

    Sales enablement software is beneficial for sales reps and also improves customer experience. It provides personalized content, easy access to information, and streamlined communication channels. 

    This helps sales teams to deliver a better customer experience. Here are ways sales enablement software can improve customer experience:

    Personalized Content

    One of the key ways that sales enablement software can improve the customer experience is by providing personalized content. 

    By providing personalized content, sales teams can build stronger customer relationships. Personalized content can take many forms: including product recommendations, customized marketing materials, or targeted email campaigns. 

    Easy Access to Information

    Another critical way sales enablement software can improve the customer experience is by providing easy access to information. 

    With sales enablement software, sales reps can quickly and easily access the necessary information. This can enable them to answer customer questions and provide their needed support.

    Streamlined Communication Channels

    Sales enablement software can help improve the customer experience by providing streamlined communication channels. 

    With sales enablement software, sales reps can communicate with their prospects and customers through various channels, including email, chat, and phone.

    By providing streamlined communication channels, sales teams can provide timely and responsive support to their prospects and customers, improving their overall experience. 

    Best Practices for Implementing Sales Enablement Software

    Sales enablement software offers access to critical data and insights to make informed decisions. Implementing sales enablement software can be a game-changer for your sales team. 

    Still, it’s important to approach it strategically to ensure success. Here are some best practices for implementing sales enablement software:

    Recommendations for Training and Onboarding

    When onboarding new team members, it’s important to include training on using the sales enablement software as part of their orientation process. 

    This can help ensure everyone is on the same page and using the software consistently. Providing ongoing training and support is also important to ensure sales reps use the software effectively. 

    Working with Internal Stakeholders

    Engaging stakeholders will ensure that everyone is aligned and invested in the success of the implementation.

    When working with internal stakeholders, it’s important to identify key champions who can help drive the adoption and usage of the software. These champions can serve as advocates for the software and help train and onboard other team members.

    Measuring Success

    Finally, it’s important to establish metrics for measuring the success of the sales enablement software implementation. This can include tracking usage metrics, such as the number of logins and downloads. 

    It also includes metrics related to sales performance, such as win rates and deal size. In addition to tracking metrics, gathering feedback from sales reps and other software users is important. This can help identify areas for improvement. 


    Sales enablement software can revolutionize your sales strategy. They provide the sales team with the tools they need to be more productive and effective. 

    With automated lead scoring, personalized content recommendations, and streamlined communication tools, sales enablement software can help your team close more deals and achieve their sales goals.

    By following best practices such as providing training and onboarding, working with internal stakeholders, and measuring success, you can successfully implement sales enablement software in your sales processes and realize its full potential.

    If you haven’t yet researched sales enablement software options or implemented them in your sales processes, we encourage you to take action today. To invest in sales enablement software, check out our list of exciting offers. Don’t miss out on the benefits that sales enablement software can bring to your sales strategy. Contact us today to find out more.