Professional Development

After the Interview Sample Thank You Letters
New additions to the Bernstein Crisis Management Resource Library We love to remember those who helped us learn by sharing our own knowledge with the community. Recently, we decided to start giving away the formerly $10 PDF version of Jonathan Bernstein’s media training manual, Keeping the Wolves at Bay. Now, from Bernstein Crisis Management’s Home …
In today’s competitive job market, employers may find themselves in situations where they have no choice but to rescind a job offer. While this may be difficult for both candidates and employers, managing the process professionally and legally is imperative. This comprehensive guide will explore the considerations, legal and illegal reasons, and best practices for …
Product management is crucial for business success. It ensures products meet customer needs, stay competitive, and generate revenue. In today’s fast-paced market, using the right tools is essential. Product management software helps streamline and enhance product development, collaboration, and decision-making processes.  In this blog post, we’ll explore the top product management software in 2023 and …

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A quick guide to get you working on this priceless crisis management ability Speaking in front of any group of people is a fear most humans share. Add cameras, and you push the stress levels straight into the stratosphere. You won’t find articles touting “That One Crazy Trick Media Trainers Hate!”, or books selling “Five …
Making connections using social technology Crafting the perfect press release or determining the ideal story goes a long way, but although we have many tools to self-publish today it still can’t quite compare to the clout a journalist for the right publication carries. Knowing that your average journalist is a heavy social media user, it’s …
Live up to expectations, or get what’s coming to you [Editor’s note: This special post by Jonathan Bernstein touches on a point we’ve been discussing more and more internally over the past year. Whatever you really are, however, you behave “behind closed doors” will come out, and if it doesn’t match up to the image …
Throwing money at the problem isn’t always the best solution As part of its continuing crisis response for the massive hack that exposed the personal data of cheating site Ashley Madison’s customers, page operator Avid Life Media is offering up a $500,000 CDN (~ $380,000 US) reward for information that leads to capture and arrest …
Attributes that will help land your story in front of social media users One of the primary goals of crisis communications is to get your side of the story out there. Not just anywhere, though. What you’re aiming for is to put it straight in front of specific target audiences. Today that often means getting …
Keep clashes from creating lasting damage Conflict will occur. It’s a natural part of human interactions, and the extra factors just about any business throws in the mix means you can never completely avoid it. That said, conflict doesn’t have to result in damage. In fact, handled properly it is entirely possible to have both …
A bad decision made more damaging by poor crisis management Bic has long been criticized for its line of pens marketed toward women, called “Miss Bic” and Bic for Her”, but an ad the pen manufacturer created for South Africa’s Women’s Day pushed the disgust beyond sideline conversation and into the mainstream. Words really can’t …