Professional Development

How to Land a 6-Figure Job: A List of High-Paying Careers
These tips could help you survive an outrage outbreak Though public outrage has always been a driving force in PR crises, I think we’d all agree it’s become a whole new beast over the last few years. Not only is it easier to share negative opinions than ever before, but it’s also more rewarding. Social …
Product management involves overseeing the entire lifecycle of a product, from its initial concept to market launch and beyond. A Product Manager (PM) ensures the product meets customer needs, aligns with the business’s goals, and remains competitive. They act as the glue between engineering, marketing, and design teams, working to deliver a successful product. Effective …
Job interviews are an intense and often nerve-wracking process that requires preparation, confidence, and a clear understanding of the role and company. Once the interview is over, following up with a thank you letter is crucial. This blog explores the importance of thank you notes after job interviews, offers practical guidance on writing them, showcases …

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These days it can feel more like “guilty until proven innocent” than the opposite. And, if you wind up on the wrong side of public opinion you can bet the media’s been involved. While interactions with members of the media don’t necessarily need to be hostile, when you’re knee-deep in crisis most reporters are looking …
“Those who cannot remember the past are condemned to repeat it.” The quote is famous for a reason! Plenty of folks have come before you and made mistakes so that you don’t need to. Fortunately, Jonathan Bernstein has laid out a convenient list of the biggest mistakes crisis communications. Learn them, know them, and avoid …
You can’t find a crisis without a social media component today. That means it’s critical everyone in your organization has some social media knowledge, and those responsible for crisis management are up to date on the latest and most effective means of communicating in the social media space. Data like that in this infographic from …
Crisis prevention saves lives, saves money, and saves reputation. Yet the majority of organizations neglect it until a major crisis hits. It shouldn’t take a dose of pain to spur you into action. In this popular article, Bernstein Crisis Management president Jonathan Bernstein lays out The 10 Steps of Crisis Prevention that can get you started …
[Editor’s note: This guest post comes to us from Renée Denier. To submit a guest post, email erik@bernsteincrisismanagement.com] [Infographic] Are Businesses Too Confident About Cybersecurity? Between constant headlines of cyber breaches and attacks, the stakes have never been higher when it comes to the financial and reputational fallout of poor business cybersecurity ideas and preparedness. …
We hear about product recalls cost all the time, but if your organization has never experienced one it can be hard to determine how much it might cost. While the numbers will vary depending on industry, product, and any number of other factors, the graphic below (from the Rentokill blog) illustrates the four main areas …
If you’re involved with crisis management you need to understand how journalists work. And today, journalists work on the internet and social media. Knowing how journalists operate means you can make their job easier, enhancing your chances of getting the coverage you want. Recently Cision shared an interesting infographic that includes a number of useful …