Google + (or Google Plus)
Google already does more than most people realize, but never before have they attempted to…
Lisa Chapman
Lisa Chapman’s posts
LinkedIn Company Pages
If you understand how to use LinkedIn to meet professionals, recruit employees, do research and…
Online Marketing
Looking For the Latest Social Media Tips?
Social Media Examiner is "the world’s largest online social media magazine ... designed to help…
Online Marketing
Is Your Nonprofit’s Website “Converting”?
Like any organization, nonprofits should view their website as a potential ‘conversion machine’. Here are…
Online Marketing
Question Marketing
A compelling list of 30 provocative questions companies ought to ask about their marketing, and…
Lead Generation
Get Press! (Part Two of Two)
Although there's no way that one simple formula could work for everyone, getting great PR…
Advertising & PR
Get Press! (Part One of Two)
Follow these insights to boost the odds that your press release will capture the interest…
Advertising & PR
LinkedIn Networking
Most LinkedIn participants, especially those that post a lot, hope that they'll make new contacts,…
Online Marketing
Free Public Domain Images
This post will fulfill your desire for completely FREE public domain images that are not…
Online Marketing
Copyright Compliance
Since all of us are now publishers online, it's extremely important to be aware of,…
Online Marketing
Your Blog
Blogs require a consistent style guide so that anyone who writes and edits posts will…
Online Marketing
Competitive Advantage
Answer these questions to give you an idea of how you can increase sales by…
Online Marketing
Facebook Engagement Tactics
For Facebook engagement, like any other social networking site, one of your highest marketing priorities…
Online Marketing
Your Organization Needs a Social Media Policy
Many, many issues should be carefully considered when exploring the best social media policies for…
Online Marketing
What is a Facebook “Like” Worth? Part 2 of 2
Vitrue, Inc, conceived another approach to calculating the value of a Facebook Fan page -…
Online Marketing
What is a Facebook “Like” Worth? Part 1 of 2
Facebook Fans are a different kind of customer. The have segmented THEMSELVES - because they…