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Lisa Chapman

Lisa Chapman’s posts

How To Make A Social Media Campaign Go Viral

No matter if you have a small business or a large business, you can run…

Online Marketing

Plan and Build Your Social Media Presence

The ultimate goal of an internet marketing campaign is to create a meaningful message that…

Online Marketing

How to Write an ebook

Offering an ebook on issues important to your Ideal Customer may be one of the…

Online Marketing

Public Relations Jobs

Have you considered a career in Public Relations? These basics may help.

Advertising & PR

Is “Free” Really Free?

When companies use “FREE” as a deceptive come-on, they can find themselves in legal hot…

Advertising & PR

Newsletters That Work – Part 2 of 2

This list incorporates the most important components of a successful email newsletter, with a few…

Online Marketing

Newsletters That Work – Part 1 of 2

This list incorporates the most important components of a successful email newsletter, with a few…

Online Marketing

Try Mobile Billboards

NomADic genius is a mobile rolling, scrolling 3D illuminating machine - built to attract your…

Online Marketing

The Father of Public Relations

The Father of PR, Edward Louis Bernays liked to think of himself as a kind…

Advertising & PR

How to Brand Yourself

When you establish your brand - a memorable visual appeal, as well as a meaningful…

Improving Yourself

How to Make Your Website “Sticky”

“Sticky” means that once a visitor lands on your page, they want to stay and…

Online Marketing

Create a Brand Advocacy Program

Brand Advocates are considered more authentic, carry more ‘marketing message’ weight, and cost less than…

Advertising & PR

Backup Your Blog

Cathy Stucker’s the blog crisis story: “I was doing some file maintenance and deleted the…

Online Marketing

New Networking Tip!

GoGrabLunch facilitates one on one networking lunches between business professionals who have never met

Advertising & PR

Build Your Social Media Plan Right – From Scratch

The ultimate goal of an internet marketing campaign is to create a meaningful message that…

Online Marketing

How to Make Your Online Ad Campaign Profitable

Keywords are critical to the success and profitability of your online ad campaign. First, decide…

Online Marketing