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Lisa Chapman

Lisa Chapman’s posts

Steve Harrison: Publicity Power

Steve Harrison teaches authors, bloggers, Internet marketers, and others how to remain in the Publicity…

Advertising & PR

Mike Koenigs: Video Visionary

A huge proponent of the power of video, let’s take a closer look at Mike…

Online Marketing

Christopher Van Buren: Product Launch Liftoff

The steps for creating a profitable endeavor don’t change. It’s all about leveraging a proven…

Sales Technology

Website Design and SEO

Search engines all have an algorithm that determines what the site is about, and which…

Online Marketing

John Kremer: Marketing Magician

One of the world’s foremost marketers is John Kremer. An Internet authority and award-winning author…

General Marketing

2012 Social Media Marketing Industry Report

Michael Stelzner, Founder of Social Media Examiner, has just released the 2012 report on the…

Online Marketing

How to Find Endless Topics for Blog Posts

The most meaningful blog posts are those that solve a problem, fill a need, help…

Online Marketing

How to Make Your Video Go Viral

Some of the best and biggest viral videos are the result of careful marketing plans.…

Online Marketing

Satisfaction Surveys: Design Basics – Part 4

Many times, survey questions are inherently designed to give unclear or less meaningful information. Familiarize…

Market Research

Satisfaction Survey Design Basics: Part 3

Common survey question types and examples include Multiple choice questions, Rank order scale questions, Rating…

Market Research

Satisfaction Survey Design Basics: Part 2

The way you design your questions will certainly affect the way the questions are answered.…

Market Research

Basics of Satisfaction: Survey Question Design

Clearly articulate the goals of your survey. Answer these questions before you even start. With…

Market Research

The Best Satisfaction Surveys

One very quick and easy way to tap into the core of what your customers…

Customer Relationship Management

How to Market a Smartphone App

One of my recent clients, BreathalEyes LLC, just launched a smartphone app (for your iPhone)…

Online Marketing

Understanding Brand Loyalty

Brand loyalty is basically a scenario whereby a customer will always choose one brand over…

Customer Relationship Management

Google Plus Pages

Google Plus Pages, the online rival to Facebook, has created a guide that will walk…

Sales Technology