1. Is There A Role for Direct Mail in a Capital Campaign? by Hank Lewis First, a quick look at Direct Mail. But, since The Fundraising Blog currently has a Direct Mail Expert addressing that topic, I’ll be very general in my observations. Direct Mail is the tried and tested tool for Donor Acquisition – …

The Technical Writer as an Analyst is a subject matter expert when involved with analyzing any data collected. The writer/analyst is able to communicate and translate technical information from examining a series of data; whether it be about processes, issues, trends, etc. However, before any analysis or evaluation of the data can be done, the …

Quite a few customers are jumping on the ‘Agile’ bandwagon these days, choosing an Agile methodology for specific projects, or for repetitive releases of their product. A challenge they are facing is how to manage and report Agile projects when the processes and templates provided by their PMO have been developed for Waterfall projects. And …

I’m going to save you money – by giving you the solution to the rising cost of finding images for your content marketing.

Crisis plans should include the possibility of even the highest-ranking employees causing reputation damage Unfortunately, after every tragedy there are some who are going to make wildly inappropriate comments or even joke, and if one of those people is your organization’s co-founder, you have a major reputation management issue on your hands. That’s precisely the …

In this post, I simply want to give you Bob’s list of 38 powerhouse headline examples that you can adapt to grab your readers’ attention and draw them in to your copy.

One of the things which I have noticed since living in Japan over the last 3 months is how much plastic there is. Everything seems to come wrapped in the stuff, even if it already comes with a more than adequate natural packaging – bananas for example. At the supermarket, a piece of fish wrapped …

During strategic planning, as your team arrives at the stage of defining the broad activities – the strategies – your team will undertake to move your vision into reality, we recommend a specific format for writing those strategies.

[The following guest post from Rick Kelly, Vice President of Strategic Communications at Triad Strategies examines the dangers that arise when you let the legal department override common sense.] Failing to balance legal concerns and reputation can create major crises When conducting crisis management training, one of the points we always make is that what …

1. Preserve Institutional Knowledge to Ensure Better Proposals by Jayme Sokolow Most of us work in or with institutions that pride themselves on their ability to identify and access information quickly, but those institutions very often have short memories. As Ron Ashkenas has pointed out in the Harvard Business Review Blog Network, although organizations “spend …