What is Business Case Communication? A business case is a document that describes the reason why something has to be done. It will describe the usefulness of the project and the consequences if the project is not approved. Because it is a document that defines the project and its purpose, it can almost be compared …

Cut down the time you invest in social media management with these 8 apps that let you concentrate on your business rather than on what to tweet next.

If you are able to meet your audience where they are by abiding by the five rules of this study as well as provide meaningful content, then you should have no problem finding new customers or readers in the future.

The results are in – Execution trumps strategy. Your business plan may have great strategies, but it will be a great failure if executed poorly. So just hire the right people, right? Turns out the answer is not what you think. At least according to a recent Harvard Business Review Article. Five Myths About Effective …

This is a follow up to last week’s post on “special event income.” The person who asked the question that engendered that posting didn’t provide enough information for me to be able to address her specific circumstances. So, I got another note, expressing disappointment … and maybe a little annoyance. This time my correspondent wrote: …

To be a good communicator, a technical writer provides accurate, reliable, valuable information within documents. Once all information has been gathered, how do you begin to organize it all? You have been jotting down all your notes into a book or a document. How do you de-clutter and pick only the most relevant information that …

Training your brain to perform in crisis management mode There’s no denying that it takes a great deal of skill to successfully run an organization’s day-to-day operations. However, that mindset and ability doesn’t always translate over to crisis management. Even the most competent of managers can find themselves feeling lost when an ugly situation gets …

[Editor’s note: We welcome another insightful guest post from Issue Outcomes’ Tony Jaques as he shares some perspective on the flood of “outrage” we see on a near-daily basis.] Much ado about nothing? Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood …

A couple of weeks back (on January 28th) Tony Poderis addressed his concerns about the evolution (or devolution) of the fundraising field. Where I agree with Tony, wholeheartedly, I want to address the distinction between the two concepts … profession and activity as in the title of this piece. All professions, by definition, involve some …

As long as cyber attacks remain profitable, hackers will be in business We said 2014 was the “Year of the Cyber Attack”, but as you can see from our recent blogging 2015 is already making a serious run for the title. The latest attack to come to light is hitting users through Microsoft Office, and …