If you are able to meet your audience where they are by abiding by the five rules of this study as well as provide meaningful content, then you should have no problem finding new customers or readers in the future.

The results are in – Execution trumps strategy. Your business plan may have great strategies, but it will be a great failure if executed poorly. So just hire the right people, right? Turns out the answer is not what you think. At least according to a recent Harvard Business Review Article. Five Myths About Effective …

This is a follow up to last week’s post on “special event income.” The person who asked the question that engendered that posting didn’t provide enough information for me to be able to address her specific circumstances. So, I got another note, expressing disappointment … and maybe a little annoyance. This time my correspondent wrote: …

To be a good communicator, a technical writer provides accurate, reliable, valuable information within documents. Once all information has been gathered, how do you begin to organize it all? You have been jotting down all your notes into a book or a document. How do you de-clutter and pick only the most relevant information that …

Training your brain to perform in crisis management mode There’s no denying that it takes a great deal of skill to successfully run an organization’s day-to-day operations. However, that mindset and ability doesn’t always translate over to crisis management. Even the most competent of managers can find themselves feeling lost when an ugly situation gets …

[Editor’s note: We welcome another insightful guest post from Issue Outcomes’ Tony Jaques as he shares some perspective on the flood of “outrage” we see on a near-daily basis.] Much ado about nothing? Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood …

A couple of weeks back (on January 28th) Tony Poderis addressed his concerns about the evolution (or devolution) of the fundraising field. Where I agree with Tony, wholeheartedly, I want to address the distinction between the two concepts … profession and activity as in the title of this piece. All professions, by definition, involve some …

As long as cyber attacks remain profitable, hackers will be in business We said 2014 was the “Year of the Cyber Attack”, but as you can see from our recent blogging 2015 is already making a serious run for the title. The latest attack to come to light is hitting users through Microsoft Office, and …

The 21st century has brought a great increase in projects with companies in the growing economies of Brasil, Russia, India and China (for which Goldman Sachs coined the acronym of “BRIC” countries). There is no denying that, with the emphasis of multinationals in fulfilling the demands of those growing middle classes, many project managers can …

Many people will argue that social enterprises should be profitable or at least on a direct path to it. That they must eventually reach a point where all of their expenses are paid from revenues; otherwise they are judged “unsustainable.” But is profitability a reasonable goal for every social enterprise?