Pepsi, Ally, Mondelēz, and Coty Share Success Stories of High Returns Through Video Game Advertising
Billions are invested by advertisers in video games, as over 50% of the US population engages in gaming. Major brands such as Pepsi and Ally have revealed how they have successfully invested in video games as an advertising medium, despite facing challenges in getting approval across their organizations. Speaking at the IAB Playfronts conference in …