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Social Media Data Mining | Marketing Strategy

People Browsr is a 'social search engine' and a 'conversation mine'. It's 'sentiment analysis', where people, computers, or a combination of both, trawl through online comments, conversations, opinions, for information about how people are thinking and feeling about certain products.

How Do I Put Together an Effective Event Committee?

A couple of questions appeared in my email recently … from an organization getting ready (!!??) to plan an event, ”How do we put together and structure our event committee?” Should our board be the committee? The answer to the latter question is an emphatic “No!!” The board should not be the committee. Some key …

What Would Google Do to Boards?

Jeff Jarvis’ latest book ‘What Would Google Do’ envisions the ways in which running businesses the way Google is run would change industries. It is impossible to read this book without having a few innovative ideas of your own. It got me thinking ‘What would Google do if they regulated boards or designed corporate governance …

What Do You Want?

This Blog is By Kathie Allen, CPCC, ACC – Guest Writer As a coach, it has often occurred to me that my clients are afraid to “want” things. They live in a place of wishing but they never take action to go after it. What is it that you want? What do you want to …

Adaptive Leadership

This blog entry is an introduction to the process of Adaptive Leadership.

10 Ways to Encourage Your High Performers to Leave

A recent survey, Mercer’s 2010 Attraction and Retention Survey (as cited on clomedia.com) indicates that 27% of companies are planning to expand their workforce, which is up from 12% in 2009. As more and more companies begin hiring in higher numbers, the fear of losing high performing talent increases for many. If you have that fear, please see the below list of things that will drive your high performing employees to seek other opportunities.

Make a Business Plan and Reduce Chances of Incurring Debt

Guest post from Ryan of Debt Consolidation Care Community It is imperative to make a business plan when you start a business effectively. A good business plan helps to reduce your chances of incurring business debt. Lots of people don’t give much thought to creating a good business plan and make costly mistakes. They incur …

Air New Zealand Shows How to Fight Back

[This is a guest blog from “Managing Outcomes,” published by Tony Jaques, Director of Issue Outcomes Pty Ltd, for people who work in issue and crisis management and strive for planned, positive outcomes. You can subscribe to his newsletter at www.issueoutcomes.com.au] Every manager who has ever wanted to beat up on an ill-informed or aggressive …

Planning for Disasters: Oil Spills to Credit Crises

Planning for Disasters: Scenario of Oil Spill In preparing for battle I have always found that plans are useless, but planning is indispensable. Dwight D. Eisenhower One of the ironies of the recent oil spill debacle in the Gulf of Mexico is that it is the oil industry that is most often credited with devising …

Don’t Forget Freelancers —A PR Tip for the Fourth

Cast a wide net. No, not fishing advice, or an Internet command. If you feel you have exhausted your outreach to conventional reporters, editors, producers and assignment desk people, despair not in your quest for coverage. Consider the freelance writer or producer. They’re out there, and they are more in demand now than ever before …