“The lines have blurred between Marketing and PR.” What does that mean? How have the lines blurred? In order to answer these questions, let’s take a look at the OLD versus the NEW rules of Marketing.
Sales & Marketing/
Online Marketing
How to Advertise Your Business on Facebook Beginners Guide
Facebook, the social media behemoth, has become an essential marketing tool for businesses of all sizes. With billions of active users worldwide, Facebook provides a vast audience for your business. However, tapping into this pool of potential customers requires a comprehensive understanding of Facebook advertising. This article will serve as a beginner’s guide on advertising …
It’s not only quite impressive that Wells Fargo Bank & Co is adopting social media with such open arms - but it’s IMPORTANT to watch them lead the way for other banks and financial institutions. Wells Fargo has made a bold strategic marketing move, and is capturing audience and engaging them online, where they enjoy being part of the community.
Is it fair to add contacts from business cards you collect at a business or social function? I’ve followed a group discussion on this topic for a few weeks now, and the feedback is quite divided.
Let’s take a quick look at a few companies’ policies and guidelines on employee use of social networking. The policy excerpts below offer highlights of their own in-house guidelines.
Coaching Blog: Coaching Tip – Block Time to Maximize Your Efficiency http://bit.ly/9dedlw # Training Blog: 4 Steps to Conducting a Needs Assessment: http://bit.ly/bANRSz # Social Enterprise: Feasibility Testing: Top 10 Tips http://bit.ly/9YLsOE # Business Planning Blog: What Do We Need: Strategic or Business Plan? http://bit.ly/dj9XBr # Fundraising Blog: GRANTS: FREE MONEY – NOT QUITE !! …
A global study designed to assess how organizations use consumer social networking tools to collaborate externally, revealed the need for stronger policy governance.
In this case study from the Mobile Marketing Association, we learn how the “Fly the Flag for Football” campaign created excitement around both the 2009 FIFA Confederations Cup and the 2010 FIFA World Cup, whilst building an opted-in database for future mobile advertising campaigns.
