When you create goodwill with customers by actually DELIVERING those benefits, they will tell their neighbors, their kids’ teachers, and their golf buddies.
Sales & Marketing/
Advertising & PR
How Much Does TV Advertising Cost? 2026 Update
Discover how much TV advertising costs and what factors affect pricing. Learn how to maximize your ad budget and reach your audience effectively today!
No one has time to actually read everything that comes across our computer screens. So you MUST write effective headlines that pull them in. And you have one shot at it – within exactly 3 seconds.
Interested in tracking the top viral ads? Keep this link among your favorites and enjoy the wonder of those who achieve the top viral distinction – against all odds: Ad Age's Viral Chart.
Your company is only as powerful as your BRAND. A company’s brand, like an individual’s personality, is unique - and should clearly convey the culture of your organization.
Online reputation management is monitoring your company’s web presence across the internet. It means watching competitors’ websites, keeping up to date on social media mentions, and monitoring what is said about you through the search engines.
You’ve heard of the NIMBY syndrome, Not in My Back Yard. It’s never pleasant when its symptoms are first detected and it’s usually around the building of new housing that might include public housing units, or a home for the mentally challenged, a halfway house or something similar. There are plenty of examples in any …
Guest post by Drew Gerber PR expert Drew Gerber has insider advice for us – quite exciting for small business owners: National Media Coverage Getting national media coverage in top print, broadcast or online media can boost your business in ways it is hard to imagine. A single placement in a glossy national magazine is …
