Public relations tips are often about telling your story to the media. But what about the people who work for you? Making news begins at home. It’s possible to send a strong new message to the press that covers your industry, or your company if you’re a big player. But is your message to the …
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Advertising & PR
How Much Does TV Advertising Cost? 2026 Update
Discover how much TV advertising costs and what factors affect pricing. Learn how to maximize your ad budget and reach your audience effectively today!
Cast a wide net. No, not fishing advice, or an Internet command. If you feel you have exhausted your outreach to conventional reporters, editors, producers and assignment desk people, despair not in your quest for coverage. Consider the freelance writer or producer. They’re out there, and they are more in demand now than ever before …
Maybe BMW should try selling ketchup or mayonnaise. It's not as ridiculous as it sounds: according to a study in the Journal of Consumer Psychology, recession-wracked shoppers are eager to embrace luxury brand names over a wide range of product categories, including those with little logical connection to the brand's core item.
Looking for additional ways to get exposure for what you do? Consider writing op-ed pieces or opinion or editorial essays — commonly known as an Op-Ed piece. Most business sections of the daily and weekly papers have such a space and welcome contributors who know what they are talking about. The trick is to provide …
A cardinal rule in media interviews is never go off the record (and conversely, watch out for what you do say on it!). It can be dangerous for you and the reporter if you do. And you don’t have to look far in today’s news to see where setting such boundaries with journalists is a …
Looking for PR? Community newspapers offer a major opportunity. As resources continue to get cut, many papers are increasingly turning to outside sources for content, including public relations agencies and trusted article-placement services.
In our last installment, we left you with a closing item about General Mills having to quickly snuff out a fake news release or press releases gone wrong saying that the President of the United States (POTUS — in Secret Service talk) was investigating the company’s supply chain for alleged product recalls. The makers of …
