The last blog looked at why Public Relations should never be confused with “spin” and “hype.” Today’s edition serves up something more tasty and nutritious — one of the best resources enjoyed and highly appreciated by publicists, marketing communications folks, reporters, and others. I’m talking about Help a Reporter Out — fondly known as HARO …
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How Much Does TV Advertising Cost? 2026 Update
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Caterpillars spin cocoons. Spiders spin webs. Young kids sometimes spin to make themselves dizzy. Whirling dervishes definitely spin toward a higher power, and fitness clubs are fond of offering spin classes. But is PR spin? Most of the public relations professionals that I know consider “spin” to be a pejorative term in their profession. It …
The first major summer holiday, Memorial Day, has come and gone. Only two more such long weekends will be here and vanished before you know it. Long Live Summer! In deference to the nice weather in most parts of the country today (okay, threats are out there but so are comfy highs) — and to …
You have sent out your news release. Now what? Get back to what you do best? Take a walk? Sit by the phone and wait? Most people who don’t have a public relations person in their company, or don’t use a PR advisor or agency often make the mistake of thinking that just because the …
A longtime client asked me to post a news release to the media last Friday. I gulped and said to myself, “Where have I gone wrong? How many times have I told them, ‘Any day but Friday?’ Am I totally not communicating clearly in my media-savant communications capacity?” Gulp, and gulp again…. “Can I home …
Media Notification! Avoiding Common Mistakes and Assumptions In my PR career, I’ve heard some unbelievable things people have said about “The Media.” Things that made “The Media” out to be some kind of monolithic machine, the political equivalent of the Teabagger viewpoint about “The Government” (as if “The Government” were one entity. Seriously, are they …
What do the month of May, the 50th anniversary of the Pill and a pending big bill for rental tuxedos and pretty dresses have in common? If you guessed the Prom, you’re about half right — and, some would say, maybe a little morally jaded. But if you have a news announcement that can somehow …
