Advertising & PR

This blog will be about various aspects of business communications, and will focus especially on practical tips and tools, including posts from guest writers. You can learn more about this blog by clicking on the About link just under the header. Before using the blog, please take a few minutes now to read about the …

Lists and more lists should be on every PR person’s list right now because end-of-year lists are cropping up in the media like crab grass (or whatever it is that grows) on a Chia Pet stocking stuffer. It’s List-o-mania, baby! Do you have a client who would quality for a Best Of list this year? …

A written, strategically developed PR plan could be the very thing that helps you save advertising dollars AND gain an edge over your competition.

Search Engine Optimization & PR: Google Me This I am not a Geek. Let’s get that out there right away. I’m a former pop culture writer and editor and now a PR guy, a flack, a publicist (mostly, 8-5 anyway) with some good ideas and communication skills. And like most people I know, I try …

How much you spend on advertising depends on your position in the market, the competition you face, and other factors.

The Divine Art of Comedy: Timing in Public Relations Timing is everything, like any old Catskill comic, successful business person, and even Ecclesiastes — a book in the Bible — will tell you. Cliched? Absolutely. And mostly true. As the good book says, “To everything there is a season” — including (if you extrapolate enough) …

Remember the scene in Network where the news anchor Howard Beale (played deliciously by Peter French) shouts his famous line, “I’m mad as hell and I’m not going to take this anymore!”? This past summer thousands of Target shoppers expressed that same sentiment online when they found out their favorite general store had donated piles …