Press releases don’t always work. So don’t send them out thinking they’re going to get you on Oprah, The Today Show, Good Morning America or CBS Early Show.
Sales & Marketing/
Advertising & PR
How Much Does TV Advertising Cost? 2026 Update
Discover how much TV advertising costs and what factors affect pricing. Learn how to maximize your ad budget and reach your audience effectively today!
You've seen them. Perhaps you have created them. Bad slides.Too much detail, ugly backgrounds, tons of bullets and text. Yes, you can do better than that.
Here are some minor changes that should make a major impact in your ability to communicate effectively using slides.
What’s great about breaking news is that it answers the “Why now?” question for the media and increases your chances to share your or your client’s insights, commentary or expert opinion.
By reading these blogs, your market research becomes much more than research. It becomes a window into the Gen Y consumers’ thoughts.
How important is listening to your ability to be a better leader? A better team member? A better friend, sibling, sister-in-law, parent….well, you get the picture. Listening is one of our most important communication skills, something we do every day, and yet fewer than 5% of us ever take any training in it. You might …
Before actually reaching out to Gen Y, companies must first spend time listening and learning what’s important to them, how they think, and what they like (or dislike!)
Not long ago I worked with an energetic, creative group who, while focusing on presentation skills, wondered how to best engage their audiences. I asked them what engagement strategies they appreciated when they were in the audience. They had plenty of ideas about engagement techniques that I think any speaker could benefit from. These are …