Professional Development

After the Interview Sample Thank You Letters
Will the uproar from NASA and the family of astronauts on the mission force the singer to change her song? We all know pop stars like to use shock value to pump up sales, but a song from Beyonce’s latest album has crossed the line and ticked a lot of people off in the process. …
In today’s competitive job market, employers may find themselves in situations where they have no choice but to rescind a job offer. While this may be difficult for both candidates and employers, managing the process professionally and legally is imperative. This comprehensive guide will explore the considerations, legal and illegal reasons, and best practices for …
Product management is crucial for business success. It ensures products meet customer needs, stay competitive, and generate revenue. In today’s fast-paced market, using the right tools is essential. Product management software helps streamline and enhance product development, collaboration, and decision-making processes.  In this blog post, we’ll explore the top product management software in 2023 and …

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Consider public perception when you make marketing decisions We’re beginning to think that crisis management should be a required class for every marketing major. Cosmetics giant Sephora is the latest to join the long list of organizations that have made ridiculously poor marketing choices after its lipstick, “Celebutard” drew fire from such groups as All …
Today’s blog focuses on Conscious Capitalism. As we enter the holiday season of good will towards all, your purchases and investments play a part in creating a world of peace and well-being, or greed and exploitation. I want to spotlight three companies who are helping build a better world: World Reader, Root Capital, and SoleRebels …
Knowing the potential impact of negative events can help you properly prepare for crisis management The type of crisis you experience can drastically change the impact it has on your organization. To illustrate this point, Freshfields Bruckhaus Deringer conducted a study of 78 different crises of reputation, and created a chart documenting their impact on …
Social Media Crisis Management: Understand Your Market “Know thy audience.” It’s one of the core directives of crisis management, and communication in general. If you know who you’re talking to it instantly becomes easier to craft an effective message, and to avoid giving offense. Well, when it comes to communication we’re doing a TON of …
Not practicing what you preach is likely to leave you needing crisis management Maryland Attorney General Douglas Gansler, a frequent advocate of stricter laws against underage drinking, landed himself in hot water after pictures of him at a wild party full of teens toting the ubiquitous red Solo cup went viral. The photo wasn’t the …
Repeating the terms you’re seeking to avoid is a massive crisis management mistake Merrie Spaeth’s BIMBO Awards exist to remind us of one of the most common, and damaging, crisis management mistakes out there – repeating the very negative terms you’re trying to avoid. Here are this year’s “Dishonorable Mentions”: “I called you crazy, not …
Stop at the red and go on the green. Wait your turn. Treat others the way you would like to be treated. Certain timeless rules are better obeyed than broken. But are there certain rules that may need to be broken? In today’s constantly changing business world, many of the rules that guided previous generations …