Professional Development

After the Interview Sample Thank You Letters
Showing you care is critical to crisis communication success Our “Three C’s of Credibility,” the characteristics you must display if you wish to be heard by your target audience, are confidence, competence and compassion. Executives and CEOs we work with typically understand the first two, but many run into a roadblock when it comes to …
In today’s competitive job market, employers may find themselves in situations where they have no choice but to rescind a job offer. While this may be difficult for both candidates and employers, managing the process professionally and legally is imperative. This comprehensive guide will explore the considerations, legal and illegal reasons, and best practices for …
Product management is crucial for business success. It ensures products meet customer needs, stay competitive, and generate revenue. In today’s fast-paced market, using the right tools is essential. Product management software helps streamline and enhance product development, collaboration, and decision-making processes.  In this blog post, we’ll explore the top product management software in 2023 and …

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Overseas Ad Leaves Ogilvy USA Needing Crisis Management
Another “what were they thinking?” moment from a high-profile ad agency Crisis management is not uncommon for advertisements to offend, but once in a while one goes so far that you have to wonder how it was ever approved. This week, ad industry leader Ogilvy & Mather came under major scrutiny from the public after …
[Editor’s note: We’re happy to share another guest article from Tony Jaques’ “Managing Outcomes” newsletter. Not only is the strategy discussed a knee-jerk reaction in many boardrooms, but it’s also one of the quickest ways to make your own crisis situation worse.] Bashing others doesn’t help your case: A crisis communication management case study It’s …
Crisis plans should include the possibility of even the highest-ranking employees causing reputation damage Unfortunately, after every tragedy there are some who are going to make wildly inappropriate comments or even joke, and if one of those people is your organization’s co-founder, you have a major reputation management issue on your hands. That’s precisely the …
Working together, these two can make a crisis management dream team. Apart, well, watchout! Getting pairing legal and PR for crisis management teams to work together is a frequent topic on our blogs for a reason. Together, these two can help craft the ideal response to just about any situation, but if they wind up …
Privacy changes a healthy move for social network reputation Widely blasted by regulators and users alive for a lack of effective privacy settings or respect for the sanctity of users’ information, Facebook is far from the cutting edge of the confidentiality movement. However, a recent change is a surprising step in the right direction and …
Managing Doll Retirement: Social Media Crisis Response Dollmaker American Girl was slammed with a major social media backlash after announcing it would be retiring four dolls from its historical character collection, including one of Asian descent and one of African descent. Thousands of Facebook comments and tweets accused the company of everything from ignoring customers …
Taking marketing too far can create a need for crisis management Marketers are battling to see who can be the next viral sensation, but along with that push to be at the leading edge comes the risk of creating reputation issues for yourself in the process. Video game company Ubisoft Ubisoft’s reputation management found this …