Professional Development

How to Land a 6-Figure Job: A List of High-Paying Careers
Could this promotion cause more harm than good? It’s common to see brands unintentionally create threats to their own reputations in the process of promotion, and we believe the latest email Delta’s baggage campaign is one such example. Have a look: This example was forwarded by our colleague Phil Cox, who posed the question, “Why …
Product management involves overseeing the entire lifecycle of a product, from its initial concept to market launch and beyond. A Product Manager (PM) ensures the product meets customer needs, aligns with the business’s goals, and remains competitive. They act as the glue between engineering, marketing, and design teams, working to deliver a successful product. Effective …
Sending a thank you letter after an interview is a simple yet powerful way to leave a positive impression. It shows professionalism, reinforces your interest in the role, and can even influence a hiring decision. A thoughtful note sets you apart from other candidates who might skip this important step. In this guide, you’ll find …

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As long as cyber attacks remain profitable, hackers will be in business We said 2014 was the “Year of the Cyber Attack”, but as you can see from our recent blogging 2015 is already making a serious run for the title. The latest attack to come to light is hitting users through Microsoft Office, and …
Reduce the risk of employee error allowing hackers through your employee cyber-safety training and education You can have the best security systems in the world, but that all goes “POOF” if an employee allows the bad guys into the bank vault. Well, cybercrime is no different, and the scary thing is that, unlike with physical …
Doing physical damage with virtual attacks Hackers aren’t only after corporate secrets, customer data, and credit card numbers. Some attackers seek to create real, physical damage via the net as well. Take this report, from a BBC News article: A blast furnace at a German steel mill suffered “massive damage” following a cyber attack on …
An example of a poorly handled social media crisis Shouting from your soapbox that offended stakeholders are wrong, deleting Facebook comments, banning users, and finally a full 180 and mea culpa – Australian org Black Milk Clothing ran the full circle of poorly handled social media impact of crisis management, and it all started with …
Social network taking heat after failing to consider not every memory of 2014 is a happy one Facebook’s “Year in Review” was created to help users celebrate the events of 2014 (and of course drive engagement with the social network), but for many who experienced less-than-pleasant times the notifications come as unrelenting reminders of things …
Good crisis management means being aware of, and preparing for, the possible outcomes of your actions There’s been a lot of discussion about demands from hackers that Sony not release “The Interview” due to its targeting of North Korean leader Kim Jong-Un, but in a recent interview with PRWeek Bernstein Crisis Management president Jonathan Bernstein …
Genuine care delivers crisis management dividends We see a lot of apologies these days, but more often than not they fail to hit home. Whether they’re lacking critical components like compassion, competence and confidence dragging or they take the route of the ugly “non-apology”, it seems tough for many to say “I’m sorry”. That’s why, …