How to Provide the Free Micro-MBA Program for Businesses

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting,
LLC.

You Can Provide a Program with Little Expertise or Resources!

You have a wonderful opportunity to offer a highly accessible,
“nuts and bolts” program to others in your area! Offering
the program will be much easier than you think. You’ll read below
about a straightforward approach called “peer-training groups”
that you can use to design and carry out the program. This approach
requires little expertise or resources from you.

First, we’ll review some basic considerations in offering any
management-related development program. Then we’ll review the
peer-training group approach that addresses many of the primary
considerations in offering a program.

Sections of This Document Include the Following

Primary Considerations in Setting Up
Any Development Program
How Peer-Training Groups Make It Easy
to provide the Program
Suggested Number of Meetings Per Learning
Module
Regarding Verification and Certification
of Learning

Also, consider
Related Library Topics

Primary Considerations in Setting Up Any Development Program

There are some fairly standard considerations in setting up
and offering any management and organization development program.
You’ll need to think about the following primary considerations.
(Keep in mind that the peer-training process takes care of many
of these standard considerations for you!) They include:

• What do you want to accomplish overall with your Free Micro-MBA
  program? Professional development? Organization development?
  Networking? Complement another training program? Other(s)?
• How will learners gain the necessary knowledge, skills, and
  abilities to achieve the outcomes that are preferred by the
  program? Will learners listen to lectures? Do readings? Have
  discussion? Other(s)?
• What group(s) of learners will be in your program? New entrepreneurs?
  Experienced chief executives? Board members? Middle managers?
  Consultants? Volunteers? Other(s)?
• How will learners be organized as they go through the program?
  In groups/classes? On their own? As part of another program?
  Other(s)?
• In the case of an online program, will your learners have
  consistent access to computers and the World Wide Web?
• How will you evaluate the quality of the process in your
  program? How will you identify what outcomes were achieved by
  learners? How will you show evidence of that learning?
• What expertise might you need to offer and support the program?
  Subject-matter experts? Trainers? Evaluators? Advertisers?
• How will you advertise your program and recruit learners?
  Advertisements? Newsletters? Classifieds in newspapers? Direct
  mail? Word of mouth? Other(s)?
• What materials and facilities do you need? Training materials?
  Classrooms? Parking spaces? Other(s)?
• What costs are involved? Trainers? Subject-matter experts?
  Facilities? Advertising?
• What fee will you charge learners?
• Where will you get help if needed?
• What is involved in kicking off the program?

How Peer-Training Groups Make It Easy to Provide the Program

Peer Training Incorporates State-of-the-Art Methods of Adult
Development

Adults learn best when they a) actually apply new information
and materials, and b) exchange ongoing feedback with others around
those experiences. Few traditional classroom conditions support
these ideal conditions for learning. In most cases, an expert
delivers the training and afterward learners leave the room,
seldom seeing each other again. Too often, training materials
sit on shelves collecting dust — learners never really apply
their new learning. This problem doesn’t happen in peer-training
groups!

The process of peer training does provide ideal conditions
for learning. The peer-training process is based on the action
learning process, which is used across the world for personal,
professional, and organizational development. The peer-training
process was developed by Carter McNamara of Authenticity Consulting, LLC. Sponsors of
the Free Micro-eMBA can use the peer-training process to carry
out the program in a straightforward fashion that makes little
use of high-priced experts and facilities.

Before Peer Training Begins, Sponsor Markets Program and Recruits
Learners

Before the peer-training process begins, the program sponsor
organizes learners to go through the program. This involves some
basic advertising and promoting the program. How that marketing
is carried out depends very much on the nature and needs of the
sponsoring organizations and the locale in which the program is
being offered. The sponsor may find the program
flyer useful during the local advertising effort.

How the Peer Training Process Works

Once the group of learners has been organized, here’s generally
how the peer-training process works. The following sequence repeats
itself for each topic in a program.

1. The sponsor provides training materials in regard to a certain
topic. (In this case, all of the materials are already completely
available for free in the Free Micro-eMBA.)
2. Learners meet on a regular basis, for example, every two to
four weeks in three-hour meetings. Meetings are about three hours
long.
3. Between meetings, learners read the training materials in regard
to the topic.
4. Each meeting starts with some type of training activity, often
just a one-hour, open discussion about the particular topic that
the learners had just read about previous to coming to the meeting.
5. Immediately after the one-hour discussion period, learners
are organized into groups of 5-7 learners each to do a two-hour
peer-training circle (ideally, in separate rooms).
6. In their groups, learners share any materials that they brought
to share with other learners in their group, for example, policies,
plans, etc., that were developed by applying new information
and materials learned during the program
7. In each group meeting, each learner gets a specific amount
of time (a time slot of, eg, 20 minutes) to get help from other
members of the group. During their time slot, each learner addresses
five specific questions, including:
a) How did I apply the new information and materials gleaned from
the meeting of two to four weeks ago?
b) What did I learn from applying that information and materials?
(It’s highly suggested that the learner write down their
perceptions of their new learning.)
c) How do I plan to apply the new information and materials gleaned
from today’s meeting?
d) How can this group of peers help me apply the new information
and materials before the next meeting in two to four weeks?
e) Are there any information and materials that I’d like my peers
to bring for me in the next meeting that we’ll have in two to
four weeks?
8. At the end of that meeting, each member evaluates the quality
of that meeting and specifies what could have been done to make
the meeting even better.
9. Between meetings, members apply the new information and materials
that were gleaned from the previous meeting.

Then steps 1-9 are repeated for each topic or part of a topic
(see Suggested Number of Meetings Per
Learning Module), in the program.

Resources to Guide the Peer-Training Process

Sponsors can choose to implement the peer-training process
on their own, or they can obtain time-tested guidebooks which
give step-by-step instructions for organizing, facilitating and
evaluating peer-training groups. (The sponsor may want to pilot
a group or two of learners just to get the “feel” for
the peer-training process.)

Sponsors of the Free Micro-eMBA (which is geared toward for-profit
organizations and individuals) can obtain guidebooks by going
to Authenticity Consulting, LLC, the website that includes information
about Authenticity
Circles. Authenticity Circles materials cost about $15 per
member for the entire program!

Suggested Number of Meetings Per Learning Module

The program’s learning modules vary in the amount of materials
to review and activities to conduct (in order to build systems
in the organization). Therefore, it may be prudent to use more
than one meeting to address certain modules (this is in the case
where the program sponsor has chosen to organize learners together
in meetings, eg, in peer-training groups). Note that learners
may choose to go through the program in an order other than that
specified in the Catalog
of Learning Modules. That’s fine. Still, certain modules may
require more than one meeting of learners.

Note that the following are suggested — ultimately,
it’s up to the program sponsor and learners to how many meetings
they want to have.

NOTES:

1. The above table suggests a total of 15 meetings in the program.
The number of meetings in the program ultimately depends on:
a) How many modules the learner (or the program) chooses to complete
b) The amount of time between meetings. The more time between
meetings, the more likely that learners could address a module
in one meeting.

2. The length of time to complete the program depends on:
a) The amount of time between meetings, for example, two to four
weeks.
b) How many modules the learner (or the program) chooses to complete?

Regarding Verification and Certification of Learning

Ultimately, It’s Up to the Program Sponsor/Provider to Determine

It’s up to the sponsoring organization to decide if the program
will include certification of learning, for example, a diploma,
“continuing education units” (CEUs), certificates, etc.

It’s ultimately up to the local sponsoring organization to
decide how any verification and certification of learning is to
occur. The sponsor is in the best position to collect and evaluate
the necessary information in order to verify the extent of learning
and ultimately reward certification.

Learners in circles might consider among the following
evaluation ideas to decide their approach to evaluating their
learning in the program. NOTE: Before and after every circle meeting,
learners will complete a Session Planner Form which has learners
answering the questions about their learning, as well.

Objective Criteria That Could Be Considered for Evaluation
of Learning

The following criteria apply to programs where learners are
organized into groups, for example, in the peer-training process.

*The evaluator may be an outside facilitator or all learners,
for example.

Subjective Criteria That Could Be Considered for Evaluation
of Learning

**The evaluator may be an outside facilitator or all
learners, for example.

Return to the Free
Micro-eMBA home page.

For the Category of Personal Development:

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