Social Media Marketing Predictions For 2016

Written by Lisa Chapman | Edited by Rory Hart
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    Gain the Leading Edge With These Solutions

    Social Media Marketing Expert Predictions for 2016

    Happy New Year! As we pack up our holiday celebrations and look forward to new business strategies, consider this one of the most important pieces of content to integrate into your plans. Our friends at Social Media Examiner have given us social media marketing predictions for 2016. They rallied 14 leading experts to advise us of upcoming changes to watch and be prepared for in 2016.

    I especially like Peg Fitzpatrick’s Prediction, which gives online marketers a recipe for posting valuable content. By following her recipe, you will connect your online assets and dramatically increase your social influence, as well as your PageRank. This approach gives your content a serious competitive advantage to show up on Google’s first page:

    Visuals Customized By Platform Become Critical

    Peg Fitzpatrick

    Peg Fitzpatrick Expert Social Media Marketing Prediction 2016“Visual marketing will continue to grow in 2016, making it absolutely necessary for brands to have a solid plan for visuals including multimedia such as long- and short-form videos for YouTube, Facebook, and Instagram, as well as graphics for blog content.

    “Creating anchor content for your website and breaking it into contextual pieces to natively post to each platform will be essential. For example, one long video will be embedded into a blog post, and tweeted with graphics, and a tip from it will be shared as a graphic on Instagram and a Pinterest quote. These will all lead to the blog content”

    More Expert Predictions for 2016

    Here are 6 more snippets of the 14 expert predictions from the Social Media Examiner’s blog post:

    1. “The most valuable social media interactions will happen in private, controlled spaces.” By Mitch Joel, president of Mirum (formerly Twist Image), the author of Six Pixels of Separation and CTRL ALT Delete.
    1. “A year from now, your tweets won’t appear in the streams of all of your followers. Organic reach will be throttled, Facebook-style, but you’ll have plenty of options to boost the visibility for a small price.” By Andy Crestodina, a co-founder of Orbit Media.
    1. “More social networks will start charging for traffic. Their algorithms are continually becoming harder to leverage via organic means, so if you want maximum traffic you’ll have to spend money on ads.” By Neil Patel, co-founder of Crazy Egg and KISSmetrics, blogs at NeilPatel.com.
    1. “2016 will be the year where more companies implement adaptive social. The more we engage and collaborate with external and internal social media users for business, the more we need to adapt to their communities and needs for ultimate success.” By Neal Schaffer, the founder of the Social Tools Summit, the Social Media Center of Excellence, Maximize Social Business, and author of Maximize Your Social.
    1. “Brands will need an image strategy that works across their primary platforms, tailored for Instagram, Twitter, Facebook, and Pinterest. Tools like Canva for Work and Relay allow brands to quickly and easily create a suite of images.” By Donna Moritz, the founder of Socially Sorted.
    1. “We’ll see the wide-scale adoption of cost-effective virtual reality devices that will enable fully immersive 3D experiences that are life. Much of this will be enabled by low-cost 360 cameras like the Ricoh Theta, combined with economical devices like Google Cardboard that transform the smartphones everyone already owns into a virtual reality devices. This represents an entirely new opportunity for marketers to give factory tours and any other form of in-person experience imaginable.” By Michael Stelzner, the founder, and CEO of Social Media Examiner, and hosts the popular Social Media Marketing podcast.

    Read the rest of these stellar predictions – and position yourself to be a leader online in 2016.

    For more resources, see the Free Management Library topic: Marketing and Social Media.

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    About Lisa M. Chapman:

    Lisa Chapman helps company leaders define, plan, and achieve their goals, both online and offline. After 25+ years as an entrepreneur, she is now a business and marketing consultant, business planning consultant, and social media consultant. Online, she works with clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa (at) Lisa Chapman (dot) com. Her book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at:

    Lisa Chapman