Are Late Social Media Adopters Losing Precious Ground?

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    Can they catch up?

    Some companies and industries are just naturally late adopters. Take Banking, for example. As a whole, they are conservative, and less likely to devote their marketing attention to social media.

    Some banks have jumped on the innovation train. Take Wells Fargo Bank, for example. One of my previous posts mentioned their early adopter stance on social media as an important part of their overall marketing strategy.

    Wells Fargo Bank adopts social media

    According to Wells Fargo Bank was the first US bank to launch a corporate blog in early 2006. Since then, they’ve taken the reins and created innovative role-playing games to attract the younger generation. Brilliant!

    “Hundreds of Wells Fargo Bank employees are now using blogs to brainstorm with one another and interact with customers. ‘We’ve built tools in the past to share information inside the company, but they were always these very structured things,’ says Steve Ellis, EVP of Wells Fargo’s wholesale solutions group. ‘A blog is informal–a great way to get away from the corporate thing and let people inside our heads.’ “

    The company’s blogs have become the most-read non-banking pages on Wells Fargo’s site.

    Can competitors make up ground?

    Since the internet is based on organic search, Wells Fargo has had a HUGE advantage online. Their activities have ‘seasoned’ and their ranking is well-grounded in laser-targeted SEO content.

    So, the big question remains, not only for banks, but for ALL companies that are late adopters:

    ARE WE CREATING A ‘GREAT DIVIDE’? (Those who are establishing their SEO brand online and those who aren’t.)

    Will they lose permanent ground because they’re late adopters? Can they make it up, or because the early adopters are so grounded in their organic SEO content, is their advantage so strong that it can’t be challenged?


    For more resources, see our Library topics Marketing and Social Networking.

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    ABOUT Lisa M. Chapman:

    Ms. Chapman’s new book, How to Make Money Online With Social Media: A Step-by-Step Guide for Entrepreneurs will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @