From Obscurity to First Page Google in 90 Days

Sections of this topic

    A Case Study in Organic SEO

    I’ve never met Tony Zelinko, CEO of Bonte’ Medical Products Inc. But his post in a LinkedIn group caught my eye; “In roughly 90 days I’ve gone from obscurity with some of my products to a number of 1st place positions on Google and other search engines.

    Tony Zelinko

    According to Tony, “I hired experts and they couldn’t meet my expectations.” So he took the reins and gave organic SEO a try.

    Social Network Organic SEO Strategy

    Tony knew that links to his site (“backlinks”) from highly rated sites are important components of organic SEO. He began to post meaningful comments in group discussions (with links, of course).

    Here’s a sampling of what he achieved:

    Term: “forearm crutches for sale”First position Google out of 17,600 search results.

    Term: “crutches for sale”First page Google out of 608,000 search results.


    “I didn’t spend one dime on pay per click. So the takeaway is: use social networks often, post good content, respond to blog posts and comment. These actions will improve your presence on the web.” – Tony Zelinko

    About Bonte Medical:

    Bonte’ is a French word which means “Loving and Caring” and is pronounced (Bon Tay). Being true to Anthony’s science and quality control background, the Bonte’ business focus is on the distribution of premium medical and home health care products of the highest quality, and have the most modern and ergonomic designs. Bonte Medical Products, Inc.’s headquarters, is located in Gladwin, Michigan. Tony Zelinko’s Blog:

    Thank you, Tony!


    For more resources, see our Library topics Marketing and Social Networking.

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    ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @