Sections of this topic
Books for Social Media Marketing, Book Marketing, Building a Business Online and MORE!
Do you need a great gift for family or a friend who has a dream to build or grow their online business?
Help ignite that fire with awesome books that take you step-by-step through the process – and cut through the clutter.
We are bombarded online with thousands of messages every day. Confusion reigns. But no more! Any of the books below are terrific, on point, and written by the best in their field. You can confidently choose from any of these and know that you have chosen a gift that hits the bullseye and provides tremendous value.
Just click on the Title Link to go straight to the book’s Amazon information page to learn more about it and place your order!
Social Media Marketing All-in-One For Dummies
by Jan Zimmerman & Deborah Ng
- 9 books in one!
- The new 2015 edition of the bestselling social media marketing book
Marketing your business through social media isn’t an option these days—it’s absolutely imperative. Inside this bestselling guide, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.
- Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more
- Offers tips for showcasing your company with a customized Facebook business page
- Presents step-by-step guidance for setting up a social media marketing campaign
- Shows you how to use analytics to assess the success of your social media campaign
If you’re a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization’s social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.
Open the book and find:
- How to make the business case for social media
- Guidance on plotting your social media marketing strategy
- Tips for managing your cybersocial campaign
- Strategies for getting your content to your prospects
- The best ways to leverage Facebook, Twitter, LinkedIn and other sites
- Ways to profit from your business presence on social media
- Techniques for using social media in mobile environments
About Jan Zimmerman & Deborah Ng
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years.
Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.
The Ultimate Guide to Writing and Marketing a Bestselling Book – on a Shoestring Budget
By Dee Blick
• Easy-to-read
• Jargon-free
How you can make serious money from your fiction or non-fiction book
This book shows you step-by-step how you can enjoy writing, publishing, and marketing your book so that it becomes an enduring bestseller. Written by an established and successful international #1 bestselling author (Dee’s second book reached position 150 out of 7 million titles on Amazon and all her books are in the top 100 bestselling books in their category on Amazon several years after being published), Dee sells thousands of books worldwide. You’ll find practical, effective, and powerful tools and tips on every page. The author shares her award-winning templates including press releases, book launch invitations, speaker biographies, and more so you can create yours effortlessly. You’ll find out how you can identify your readers so that your content is appealing and relevant and, your marketing hits the spot every time.
You’ll learn how to market your book on a zero or shoestring budget using social media and traditional marketing to get phenomenal results. You’ll also learn the insider secrets of approaching professional reviewers (shared by a highly esteemed professional reviewer of fiction and non-fiction books) and how to get dozens of genuine five-star reviews on Amazon and other review sites to boost your book sales further still. You’ll also find out how to hold a packed-out book launch that costs you nothing. With this book, you’ll understand exactly how you can make serious money from your bestselling book on a step-by-step basis whether you’re writing fiction or non-fiction.
About Dee Blick
Dee Blick is a Number 1 bestselling author and a multi-award-winning Fellow of the Chartered Institute of Marketing. Dee has 32 years of marketing experience gained working with talented individuals and small businesses from all sectors. She is an author who definitely walks her talk having penned three bestsellers on a zero or shoestring budget. Dee is also a professional speaker, invited regularly by global brands to speak at their events as well as to more intimate gatherings of authors where she loves sharing her tips and ideas. Dee is an ambassador for AuthorCraft, which enables authors of all genres to gather, share ideas, and inspire one another.
Writing the Breakout Novel 1st (first) edition Text Only
out Novel 1st (first) edition Text Only
A CLASSIC – Writer’s Digest Books
by Donald Maass
Take your fiction to the next level!
Maybe you’re a first-time novelist looking for practical guidance. Maybe you’ve already been published, but your latest effort is stuck in mid-list limbo. Whatever the case may be, author and literary agent Donald Maass can show you how to take your prose to the next level and write a breakout novel – one that rises out of obscurity and hits the best-seller lists.
Maass details the elements that all breakout novels share – regardless of genre – and then shows you writing techniques that can make your own books stand out and succeed in a crowded marketplace.
You’ll learn to:
- establish a powerful and sweeping sense of time and place
- weave subplots into the main action for a complex, engrossing story
- create larger-than-life characters that step right off the page
- explore universal themes that will interest a broad audience of readers
- sustain a high degree of narrative tension from start to finish
- develop an inspired premise that sets your novel apart from the competition
Then, using examples from the recent works of several best-selling authors – including novelist Anne Perry – Maass illustrates methods for upping the ante in every aspect of your novel writing.
You’ll capture the eye of an agent, generate publisher interest, and lay the foundation for a promising career!
About Donald Maass
Donald Maass is the author of 17 novels. He works as a literary agent, representing dozens of novelists in the fantasy, crime, mystery, romance, and thriller categories. He speaks at writer’s conferences throughout the USA.
Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
(Paperback)
by Jeff Walker
“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.
Whether you have an existing business, you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.
Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
Review
“This is not just a book. It’s a license to print money. (Okay, maybe I’m overstating it a bit, but not by much.) I used Jeff’s Product Launch Formula to create a seven-figure-plus business I absolutely love. And unlike some successful entrepreneurs, he holds nothing back. It’s all here—a proven strategy, real-world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it.” —Michael Hyatt, New York Times Bestselling Author and Founder of PlatformUniversity.com
About Jeff Walker
Jeff Walker has literally transformed the way stuff is sold online. Along the way, he’s become one of the top entrepreneurial and marketing trainers in the world. But it didn’t start out that way…
When Jeff started his first online business, he was a stay-at-home dad taking care of two small children. The “business” was launched from the baby’s changing room – and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.
After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success. But the success train was just getting started – once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
Content Inc.:
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
(Audible – Unabridged)
by Joe Pulizzi
The proven entrepreneurial model that breaks all the rules:
Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
These steps are:
- The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion
- Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists
- Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Harvesting Audience: Use social media and SEO to convert one-time visitors into long-term subscribers
- Diversification: Grow your business by expanding into multiple delivery channels
- Monetization: Now that your expertise is established, you can begin charging money for your products or services
This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you’ll be running your own profitable, scalable business.
Pulizzi walks you step by step through the process based on his own successes (and failures) and real-world multimillion-dollar examples from multiple industries and countries.
Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
About Joe Pulizzi
Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange.
DotCom Secrets: The Underground Playbook for Growing Your Company Online
(Paperwork)
by Russell Brunson
Solve traffic and conversion problems
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads in your business.
Reviews
“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, and tens of millions of visitors online and breaks it down into a simple process that ANY company can use to geometrically improve their traffic, conversions, and sales online.” — Anthony Robbins
“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” — Bill Glazier
“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” — Dan Kennedy
About Russell Brunson
Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating, he had sold over a million dollars worth of his own products and services from his basement! For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, and a coaching company (his successful roster of ‘heavyweight clients’ includes such legends as Richard Branson, Tony Robbins, Dan Kennedy, and Bill Glazier). Russell is one of the top super affiliates in the world. DotComSecrets was created to help entrepreneurs around the world start, promote, and grow their companies online.
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For your convenience, I’ve set up segmented bookshelves of top books, authored by Subject matter experts and leading trainers for these categories: Small Business & Entrepreneurship, Marketing & Sales, Marketing, and Web Marketing. Just click on any of the links below to scroll through a diverse selection of books that will ignite any business – and online or offline marketing – for your business or that of a friend:
• Small Business & Entrepreneurship
• Marketing & Sales
• Marketing
• Web Marketing
Start 2016 off right
… with new tools and insights to achieve online business success. Step-by-Step, these are powerful tools.
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For more resources, see the Free Management Library topic: Marketing and Social Media.
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About Lisa M. Chapman:
Lisa Chapman helps company leaders define, plan, and achieve their goals, both online and offline. After 25+ years as an entrepreneur, she is now a business and marketing consultant, business planning consultant, and social media consultant. Online, she works with clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa (at) Lisa Chapman (dot) com. Her book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at:
