Is Direct Response Marketing still a powerful concept in the digital age? Marketing in the digital world is a race for the most current information, the best technology, and the fastest implementation. David Ogilvy remains one of the most famous names in advertising and one of the handful of thinkers (Raymond Rubicam, Leo Burnett, William Bernbach, Ted Bates) who shaped the business after the 1920s.

Board Management in Fundraising: Setting Up the Facts MYTH: Every Board Member must make an “example-setting” major gift. REALITY: Every Board Member must set an example by giving to the best of his/her ability. Even a dollar (if that’s all s/he can afford) will help demonstrate, to other potential (individual and institutional) funders, that every …

Recently someone asked for a simple definition. As it turns out, business plans mean different things to different people. I tend to think of them as presenting the vision or goals for a business, along with a road map for achieving those goals. It can be sketched on a napkin, written on a few pages, …

Thought Leaders in Marketing and Advertising: What are the cornerstone philosophies of the industry’s top executives? At the top of the list is David Ogilvy, the most famous copywriter in the world.

(The following post applies as much to for-profit Boards as nonprofit Boards — many for-profit Boards, especially in family-owned corporations, operate as working Boards.) A “working Board” is a personality of a governing Board. There is no clear delineation as to what’s a definitely a working Board or not. However, it’s commonly viewed as a …

I conducted a workshop two weeks ago in which a participant mentioned that some of the other participants in the room were not from “mature organizations.” He went on to explain that their organizations were still somewhat small. I countered that it’s often an illusion to assess the maturity of an organization based on it …

I came to the overlapping fields of Leadership Development and Coaching through the stage door. I studied Theatre in college, have a graduate degree in Acting and started my adult life performing in Chicago’s Off-Loop theaters. Like my father in the newspaper business, I’ve grown up right alongside both the coaching profession and the field …

In her recent (April 16) blog, “To Lead” vs. “To Manage” (see: https://management.org/blogs/leadership/), Julia Fabris McBride observed that “Organizations need leadership AND management.” That made me realize that … up to now, I’ve been talking about fundraising from the perspective of “management – the role of the director of development – managing the volunteer leaders …

As mentioned in two previous posts, the paper trail seems to be a concept widely understood by individuals in multiple organizations. The concept is a reality for many and represents how the competing interests in organizations can work against the common goal of the company and its employees.

It’s an honor to be co-hosting this blog with Linda and we look forward to exploring this meaningful topic with you! Linda shared with you her insights on what spirituality at work is and I’m going to do the same. As I’ve been studying and living out this topic for the past 15 years all …