A global study designed to assess how organizations use consumer social networking tools to collaborate externally, revealed the need for stronger policy governance.
Do the founding principles of Marketing Thought Leaders in history still apply to the new paradigm of social media marketing? Here we take a closer look at Leo Burnett and his now worldwide agency.
The quick answer to our question – YES!
Three Additional Thoughts: The Annual Fund Is Outdated 1. If a mechanism you’re using to raise funds for your programs/operations is called the “Annual Fund,” and if you solicit the same constituency more than once each year, then a response you’re likely to get from donors is, “I already gave this year.” You may not …
A longtime client asked me to post a news release to the media last Friday. I gulped and said to myself, “Where have I gone wrong? How many times have I told them, ‘Any day but Friday?’ Am I totally not communicating clearly in my media-savant communications capacity?” Gulp, and gulp again…. “Can I home …
My leadership development journey began in 1961, when I popped into the world as the first CEO of the Donna and Jim Fabris Family. (I’ll use the organization’s acronym, DAJFF.) Jim and Donna founded DAJFF less than a year earlier. They were 23 years old. Jim says he’d been planning DAJFF since he was about …
Everyone has or should have a general idea of how much time it takes to develop a new training program. In the research I’ve done times are all over the place 10:1 all the way up to 40:1 the later being very generous. I think if you had a 40:1 ratio you’d never find a …
The Doctor Recommends Crisis Prevention: But It’s Your Choice [Written with a healthcare industry slant, but obviously applicable to most organizations] There’s a death or serious injury due to questionable circumstances. An employee is accused of impropriety. Your company is acquired by or is acquiring another. A natural disaster occurs. There’s an investigation of your …
Sorry this is a day late, life happens – Well I promised to give some useful tools to put in your training toolbox – I had a comment on a past post and the writer suggested that “companies are choosing to use additional methods such as corporate videos for training and development opportunities (benefits enrollments …
There are awards for everything and you don’t have too look far to find them. Why just this week there were four award-related pieces of business on Media Savant’s radar. The first was a Media Alert drafted for the news about Token Media (http://www.token.com/shortfilms) and its film-making crew (that extends into the greater Twin Cities …
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