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Burnett Business Philosophy: Social Media Marketing

Do the founding principles of Marketing Thought Leaders in history still apply to the new paradigm of social media marketing? Here we take a closer look at Leo Burnett and his now worldwide agency. The quick answer to our question – YES!

The Annual Fund Is Obsolete: Three Follow-Up Thoughts

Three Additional Thoughts: The Annual Fund Is Outdated 1. If a mechanism you’re using to raise funds for your programs/operations is called the “Annual Fund,” and if you solicit the same constituency more than once each year, then a response you’re likely to get from donors is, “I already gave this year.” You may not …

Slouching Towards Friday: Best Days to Send a News Release

A longtime client asked me to post a news release to the media last Friday. I gulped and said to myself, “Where have I gone wrong? How many times have I told them, ‘Any day but Friday?’ Am I totally not communicating clearly in my media-savant communications capacity?” Gulp, and gulp again…. “Can I home …

Developing Leadership Capacity? Ask for Their Best!

My leadership development journey began in 1961, when I popped into the world as the first CEO of the Donna and Jim Fabris Family. (I’ll use the organization’s acronym, DAJFF.) Jim and Donna founded DAJFF less than a year earlier. They were 23 years old. Jim says he’d been planning DAJFF since he was about …

Estimation time when starting a training program

Everyone has or should have a general idea of how much time it takes to develop a new training program. In the research I’ve done times are all over the place 10:1 all the way up to 40:1 the later being very generous. I think if you had a 40:1 ratio you’d never find a …

Doctor’s Advice: Crisis Prevention, Your Decision

The Doctor Recommends Crisis Prevention:  But It’s Your Choice [Written with a healthcare industry slant, but obviously applicable to most organizations] There’s a death or serious injury due to questionable circumstances. An employee is accused of impropriety. Your company is acquired by or is acquiring another. A natural disaster occurs. There’s an investigation of your …

Tools for your Training/HPT toolbox

Sorry this is a day late, life happens – Well I promised to give some useful tools to put in your training toolbox – I had a comment on a past post and the writer suggested that “companies are choosing to use additional methods such as corporate videos for training and development opportunities (benefits enrollments …

Awards R Us

There are awards for everything and you don’t have too look far to find them. Why just this week there were four award-related pieces of business on Media Savant’s radar. The first was a Media Alert drafted for the news about Token Media (http://www.token.com/shortfilms) and its film-making crew (that extends into the greater Twin Cities …