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American Girl’s Defensive: Social Media Crisis Response

Managing Doll Retirement: Social Media Crisis Response Dollmaker American Girl was slammed with a major social media backlash after announcing it would be retiring four dolls from its historical character collection, including one of Asian descent and one of African descent. Thousands of Facebook comments and tweets accused the company of everything from ignoring customers …

How to Deliver a Motivational Presentation

Many of our presentations deliver “just the facts.” Budgets, updates, status reports; these are generally full of facts and details. Less frequently, we are called on as leaders to deliver a motivational message. Initiating a new project, pulling together to improve our deliverables, asking people to volunteer or donate money, or even hosting a retirement …

Crisis Management – Punishing Employees for Social Media

More and more believe people should be held responsible for things they say and do online In 2013 we created the Weiner Awards to recognize cases in which individuals disrupt their own lives or careers due to bad behavior on social media, and with a YouGov survey showing more Americans than ever think companies should …

Late Night Crisis Management Solves Stinky Milk Mystery

Stinky Milk Mystery Solved by Late Night Crisis Management Delivering the details on crisis management straight to the public via YouTube Baton Rogue, Louisiana-based Kleinpeter Farms Dairy has been chasing the source of mysterious issues with their milk products for months. Despite a quest that saw outside consultants hired, equipment replaced, employees, removed, and the …

Fox Business is Asking for Trouble

Network’s latest hire creates huge crisis management risk Even in an era where many members of the media are more keen on big ratings than credibility, Fox is scraping the bottom of the barrel in terms of reputation. While one might expect the network, lambasted regularly for biased reporting and a lack of fact-checking, would …

Do You Want to Write Awesome Headlines?

Bob Bly shares his inside experience with over 100 top-notch clients: writing headlines that get attention - and then draw the reader into the body copy.

Effective Recording Techniques: Capturing Information

As a meeting facilitator, you must employ several techniques for recording information in a session to make it a manageable process. When you are gathering input, ideas, and issues from your group at warp speed, it will inevitably be challenging and tedious. Here are a few methods to make the process easier.

Recommended format for defining strategies

During strategic planning, as your team arrives at the stage of defining the broad activities – the strategies – your team will undertake to move your vision into reality, we recommend a specific format for writing those strategies.