This is why you need to look at advertising with an eye for crisis management Dove has been quite successful as a brand in recent years, in part thanks to its campaigns focused on women with a wide range of body types. Its latest campaign never went to print, however, thanks to an early reveal …

[The following guest post from Rick Kelly, Vice President of Strategic Communications at Triad Strategies examines the dangers that arise when you let the legal department override common sense.] Failing to balance legal concerns and reputation can create major crises When conducting crisis management training, one of the points we always make is that what …

Our current generation of millennial professionals will make up the majority of the workplace in the next twenty years. Employers report millennials aren’t ready for work–that in management and leadership areas they only succeed because they are bright achievers. So far. We have the power to change that. It’s not anyone’s fault–everything is happening so …

A botched practice run can create a very real crisis It’s great to see so many organizations hopping on board with social media as a Twitter crisis management communications tool, but the rush is leaving many open to mistakes as well. For example, when testing new notification systems in mid-April, Connecticut’s Department of Transportation forgot …

The infographic shows just how vital a firm grasp of social media is for crisis management Social media has become THE go-to tool for crisis management of all kinds, from smoothing out boardroom fiascoes to disaster relief. We came across a great infographic, from the experts at EmergencyManagementDegree.org, that shows how social media has been …

Best Practices Checklist for designing a high traffic website that gets found – Search Engine Optimization factors that really make a difference.

Don’t put others down to promote yourself If you’ve ever been tempted to leave a negative review on a competitor’s Yelp page, or make a habit of spreading bad news about other businesses, this week’s Crisis Management Quotable is for you: “Never make negative comments or spread rumors about anyone. It depreciates their reputation and …

There is often a great deal of confusion about the difference between business plans and strategic plans. And, frankly, they are similar in many ways, and since each plan has to be tailored to the organization it is prepared for, one can easily blur into the other. In both cases, you begin with internal and …

Facts and figures make clear the need to include reputation in crisis management planning It’s undeniable – having a positive reputation not only helps your bottom line but also significantly reduces the risk of crises causing permanent damage. The time to start working on that reputation isn’t in the middle of crisis management, however, but …

1. Who Are Your Planned Gift Prospects? – Part I by John Elbare, CFP Before you get started with planned giving, you need to identify your most likely planned gift prospects. Planned giving works best when you target your efforts toward a segment of donors who are most inclined to consider a planned gift. Avoid …