ARE WE CREATING A GREAT DIVIDE? (Those who are establishing their SEO brand online and those who aren’t.)

I have to admit that I have a conflict of interest here. All four of my kids have attended Maimonides School in Brookline, Massachusetts. But the story below from boston.com is a good example of how we can instill values in our kids in ways that matter…to them and to us. In the last girls’ …

Work and Play: 5 Fun Strategies for Increased Productivity Can having fun at work boost productivity? Professor Babis Mainemelis from London Business School thinks so, his study with Sarah Ronson found that: “Play at work improves employees’ motivational and cognitive processes and diversionary play fosters creativity.” The Institute for Social Research found that companies with …

Never take anyone’s advice on how to run an email campaign (except this advice from me)! Instead, take the good ideas you hear from others and test them within your campaign. Testing online is similar to testing in direct mail (or with your favorite recipe, for that matter). Test one subject line against another, or …

As the New Year approaches in less than two weeks, it is a great time to review and reflect the previous year while preparing for the year to come. This is a ritual in which I have participated since my early career days in retail management. It was motivating to reflect on the accomplishments of …

If you don’t know where you’re going, any place and no place, will do. Make sure your career is not stranded on an island called, “Someday I’ll…” If you want something, don’t just think about it or talk about it. Figure out a way to make it happen. The first step is goal setting. What …

Lists and more lists should be on every PR person’s list right now because end-of-year lists are cropping up in the media like crab grass (or whatever it is that grows) on a Chia Pet stocking stuffer. It’s List-o-mania, baby! Do you have a client who would quality for a Best Of list this year? …

Above all else, clearly defined social media goals should drive your strategy and execution plan.

“Eighty percent of life’s satisfaction comes from meaningful relationships.” – Brian Tracy You can’t have spirituality if you don’t have a relationship to share it with. Let’s look at three different relationships that are important to fostering our spirituality. Relationship with your higher power Many studies state that those who are passionate and believe in …

Communication is important in a crisis, but say the wrong thing and it can quickly backfire Foxconn, the Taiwan-based manufacturer of devices for Dell, Apple, and several other high-end electronics companies, has been facing criticism and protests following the ninth worker suicide at its southern Chinese factory. The company has been failing spectacularly at crisis …