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Cultivating Major Donors

There are two categories of donor cultivation: the education about and the involvement in the programs/activities of the NPO … leading up to the solicitation and obtaining of the first major gift from non-donors; and, the ongoing education, involvement and recognition of prior donors leading up to their next major gift. But, before you can …

Coaching Tip – The Art of Being Succinct

Being succinct is a communication skill that many of my coaching clients try to master. In today’s business world it is imperative to be clear and concise. Your message needs to get across with the desired effect in the least amount of time possible. Here are 3 tips: 1. Stick to the facts. Avoid drowning …

I is for Inspiration

I was inspired for this entry to do an audio message on inspiration. May you be inspired as you listen! Click below to listen to message: I is for Inspiration ******************** For more resources, see our Library topic Spirituality in the Workplace. —————— Janae Bower is an inspirational speaker, award-winning author and training consultant. She …

J&J’s Headache

For many years Johnson & Johnson was known for one of the most successful crisis management campaigns in history, the 1982 Tylenol recall. Its superb handling of this difficult incident served to cement its reputation among consumers as a trustworthy brand until recently when a series of clashes with the FDA turned public opinion upside …

How to create a powerful marketing message

Your company is only as powerful as your BRAND. A company’s brand, like an individual’s personality, is unique - and should clearly convey the culture of your organization.

The changing role of boards and management as companies grow

The role of the boards and management changes as the company grows and the management team becomes more diverse, with a wide range of experts who can contribute to strategy in different ways. A company passes through several stages in its life cycle. In the first stage ‘Start-up’ strategy is developed and implemented by the founder …

Responding to “The Case Against Social Responsibility”

If you only looked at the headlines of today’s feature in the Wall Street Journal: The Case Against Social Responsibility, you might think that the ire of business ethics professionals would be raised to the level of hysterics. But Professor Aneel Karnani raises a critical point that is at the heart of not only corporate …

Teams have a competitive advantage

When Southwest Airlines said that it's important to them that staff have fun at work did anybody believe them or did it just sound like more corporate mission statement jargon?

Plan Your Work, Then Work Your Plan

Every business should do at least SOME business planning before starting or expanding operations. Whether that’s the two page version with targets, the five page variant with some analysis (more on that next week), or the 37 page detailed masterpiece, every business needs to do some of this. There are two basic steps to business …