“Your #1 priority must be to launch and grow a business called Me, Inc.” That’s according to Tom Peters, leadership author and consultant, who encourages everyone to see themselves as self-employed, even if they work for someone. Therefore in this world of downsizing, right sizing, restructuring and mergers, you need to be focused on managing …

Naming Opportunities (This post is Part 2 of a 2 Part Response to a Submitted Question) The other first step is to make a list of potential “purchasers” of those naming opportunities. These must be people with the (significant) resources to be able to afford the “purchase” – people to whom you have or someone …

Now that you have created your team presentation and prepared it thoroughly, it is “game on.” Time to deliver the presentation with power, punch, and professionalism. These 10 tips will take you from “good enough” to “best of show.” Take your marks. Decide where each person will stand during the presentation so it is easy …

Leaders must step up during a crisis Too often leaders are paralyzed during the crucial beginning stages of crises. When things start to heat up it’s important to keep control, or things can quickly get out of hand. In an article for the Harvard Business Review, leadership expert John Baldoni gave his advice for those …

As we approach Valentine’s Day I couldn’t resist the urge to write about working from the heart. I like the teachings of the Eight Fold Path in Buddhism as a roadmap for working with a pure heart. In the Buddha’s sermon on how to eliminate suffering and achieve self-realization, he outlined eight ways to bring …

Blogs provide a simple crisis communication solution Dark sites, fully built web pages held offline until needed, are known as valuable crisis management tools because they grant you the ability to react almost immediately to negative incidents. Taking that a step further is the idea of basing your dark site on a blogging platform, which, …

Many leaders and organizations bring in a team building expert when things are going horribly wrong, feel better for a day or two and predictably go back to the same old type of interactions. This approach gives team building a bad name or makes it appear ineffective when it can actually be a powerful tool …

Get engaged and get protected As with many other aspects of crisis management, businesses are hesitant to invest in social media strategies because the returns are often difficult to quantify. Get caught up in a Web-based crisis, though, and you’ll be thanking your lucky stars for the protection. In a post on the SmartBlog social …

Creating and configuring a call-to-action and landing page is fairly easy, and even novice users should be able to have one up and running quickly thanks to a step by step guide from the marketing professionals at HubSpot.

How well do you toot your own horn? There’s a well know saying: “It’s not what you know …but who you know?” Well in today’s changing world, replace it with this: “It’s not only what you know, it’s not only who you know, but, as important, it‘s who knows you.” In order to be known …