Sales & Marketing/

Advertising & PR

How Much Do TikTok Ads Cost? 2024 Pricing Explained

TikTok took its time to start a proper ad program, which pushed brands to find other ways to get noticed on the app. This led influencer marketing and branded promotions to take off on TikTok. While TikTok began to try out advertising in 2020, it wasn’t until 2022 that their ad efforts picked up steam. …
How do you communicate a business plan? First, what is a business plan? It is a document that outlines the steps for completing a future project, a restructuring of a company, a personal project, or any future change within an organization. It will show the strategy involved in, e.g., developing the outcome of a new …
These press release sites offer a choice of free and paid, with the free options being solid services that meet the basic needs of most small businesses.
You know how full every minute of your day is. Packed with meetings, phone conversations, travel, family commitments, e-mail. It goes on and on. But if we let our busy lives get in the way of good listening, there is a steep price to pay. That price includes losses in efficiency, effectiveness, and even in …
Communicating electronically is widely used for businesses, education, heath, and individuals. All businesses big or small use mobile, networking, or virtual devices to communicate. It is one of our most important and popular tools. We use our smart phones, tablets, or any other devices every second of every day. We use these devices at work, …
How are you at speaking directly and clearly? Some of us like to “sugar coat” the truth so we don’t hurt anyone’s feelings. Others are “too blunt” to the point of harshness. If you fall in one camp or the other, finding a balanced approach might be a better way how to foster communication. Pay …
As noted in the previous content (Part One), an Action Plan is extremely detailed. It has to communicate and justify its proposal, strategy, and design. We described the initial outline of an ‘Action Plan’, as having the following material: Acknowledgements – Listing the key players up front. Table of Contents – Denoting the breakdown and …
An Action Plan is very involved and detailed as it has to justify its proposal, strategy, and design. When you have to perform a task that involves a particular population, how do you communicate and create an action plan? The Technical Writer involved has to have meetings to gather information and as always, with any …