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Advertising & PR

How Much Do TikTok Ads Cost? 2024 Pricing Explained

TikTok took its time to start a proper ad program, which pushed brands to find other ways to get noticed on the app. This led influencer marketing and branded promotions to take off on TikTok. While TikTok began to try out advertising in 2020, it wasn’t until 2022 that their ad efforts picked up steam. …
How you speak, and the words and phrases you use, make a huge impact in the way you are perceived on the job, as well as in everyday life. For example, every time I hear someone say, “no problem,” I cringe. Why are you even bringing up the word problem? Instead, focus on the positive …
A whiteboard provides a form of visual communication for many businesses from healthcare to technology, to manufacturing to marketing or education. A whiteboard is like a blank sheet of paper, only it is made out of metal and is an erasable board similar to a blackboard. Because it is used for information communication, one can …
How much time do you spend each day communicating person to person? You may be solving a problem with a customer, leading your team on a project, holding a meeting, or discussing performance issues. I bet this is a huge part of your workday. Yet most of us give very little attention to what kind …
How do you provide educational content? How do you know if it is valid and usable? The answer is by providing good communication. How do you do that? What if there was, e.g., some technical knowledge that needed to be shared? Communicating and delivering that information can be challenging. Many learners attend networking sessions, seminars, …
Avoiding No Problem and Other Negative Expressions How often have you heard the following phrases? No problem I can’t do that You’ll have to I’m not going to discuss that I’m not going to take up your time I’m not going to go into detail That will never work It’s a good idea, but It …
The previous content (Tips For A Business Plan – Part 1) defined and showed the relevancy of a Business Plan. But how will we build the plan. The Business Plan needs to show the worth and importance of a proposal, detail how the task will be accomplished, and include tasks, i.e., a migration, purchasing new …
Today’s speakers need to do more than impart information to their listeners. With all the competition for attention, speakers like you know it is important to connect with and engage your audiences. That may be pretty easy to do with a small group or meeting, but how about when you are speaking at a forum, …