We don’t always realize it, but sometimes we are being told what to do visually. Take these as examples: • A zebra crosswalk on the road – we know to walk within the zebra crossing. • A sign of a bicycle – we know the lane is a bicycle path. • A light switch- we …
Sales & Marketing/
Advertising & PR
How Much Do TikTok Ads Cost? 2024 Pricing Explained
TikTok took its time to start a proper ad program, which pushed brands to find other ways to get noticed on the app. This led influencer marketing and branded promotions to take off on TikTok. While TikTok began to try out advertising in 2020, it wasn’t until 2022 that their ad efforts picked up steam. …
If you are presenting, odds are you are using your laptop either to walk the listeners through content in a small group, or projected on a screen to a larger group, or online when speaking with a virtual group. It’s just how we present these days. But so many people stumble over the technology, which …
Story telling is useful, effective, and important when it comes to communication. You do not have to listen to complicated boring lectures nor read tons of manuals to understand the content. For example, how do you show the growth of a company? How do you show what happened during its history? Visual storytelling can help. …
You may be presenting as a team to win new business, update a major project, or as part of a conference or special event. Any time you are presenting as a team, you need to take specific steps to be sure the whole team works well together to make the presentation a success. Select a …
Good communication does not just involve the transfer of information from one entity to another. Prior to the exchange of information, a basic and important element of good communication is the confirmation and validation of facts that will be conveyed. To validate data, appropriate tests need to be run, such as running the data through …
A recent workshop discussion led to this question: what kind of communicator are you, really? What are the best practices to adopt in order to be a great communicator? The class participants thought about what kind of attitudes we sometimes bring to communication, and came up with this list of best practices. As you read …
You have been given the task of setting up a plan to make sudden changes to, e.g., processes. How do you let people know and how do you communicate planning objectives that you have developed. What do you do first? What if there is resistance? First Steps Communicate with and set up meetings in order …
