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Advertising & PR

How Much Does It Cost To Advertise On Google?

Is your business considering advertising on Google, but you need clarification on the costs? How much should you budget for a successful Google Ads campaign? In this comprehensive guide, we delve into the factors that influence the cost of Google Ads, provide industry-specific cost insights, and offer expert tips on budgeting, bidding, and optimizing your …
Everyone gets stressed out at work no matter what your job function. As a Technical Writer, you too will probably have situations at one time or other where you get stressed out as well. In order to avoid communicating less or ineffectively, take a break or slow down for a while. Here are a few …
Trying to communicate technical information to various cultures is not as simple as others may think. For a technical communicator, it requires more than just training, because being moderately acquainted with cultural differences is just not enough. Likeminded A previous post that I had written on communicating globally, noted that ‘Individuals need to understand the …
‘Why?’ The role of Technical Writers possesses a lot of technical knowledge such as in software and data skills, including investigating, researching, and being a middleman between the target audience, management, technical personnel (I.e., programmers, engineers), and others. Being a Technical Writer means being able to gather, communicate, and translate essential and necessary technical information …
Not long ago I worked with an energetic, creative group who, while focusing on presentation skills, wondered how to best engage their audiences. I asked them what engagement strategies they appreciated when they were in the audience. They had plenty of ideas about engagement techniques that I think any speaker could benefit from. These are …
Numerous types of processes (i.e., business processes) exist in many organizations. Processes specifically involve defining and outlining a sequence of events or systematic movements that are to be followed. These processes need to be documented and identified by the Technical Writer. Benefits Documenting processes • ensures that everyone understands the overall picture of what the …
It is always good to do a review as some of us might have forgotten the essentials of how to create a document full of technical information for your audience. Another acronym for technical writing could be informational writing or knowledge writing or even instructional writing. Let us start at the beginning. Basics • Build …
We don’t always realize it, but sometimes we are being told what to do visually. Take these as examples: • A zebra crosswalk on the road – we know to walk within the zebra crossing. • A sign of a bicycle – we know the lane is a bicycle path. • A light switch- we …